As the best of all time, Serena Williams’ mere existence is a mic drop to the entire haters.
And as such, it’s solely proper that the tennis legend and long-time ambassador for Lincoln, companion with the automotive model to introduce their all-new 2025 Navigator. And if their relationship with Williams’ signifies something compared to their newest car, it’s a “mic-drop” certainly.
A automobile everyone knows and love, the Lincoln Navigator burst onto the scene in 1997, just about creating the premium full-size luxurious SUV class out of skinny air. Over time, it’s change into one thing of a cultural legend—exhibiting up in music movies, film scenes, and changing into a standing image that goes means past simply being a set of wheels.
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The 2025 Navigator cuts by way of the noise in terms of the model’s dedication to innovation. Over time, the mannequin has launched groundbreaking options which have set new trade requirements. In 2003, it was among the many first to supply air suspension and a rear-seat leisure system. By 2007, it pioneered a rearview digicam and power-folding third-row seats. The 2018 mannequin launched a 360-degree digicam system and have become the primary full-size luxurious SUV with a 10-speed automated transmission.
Most not too long ago, Lincoln has elevated its flagship car with options that rework the driving expertise. The brand new Navigator introduces the Lincoln Digital Expertise, full with an immersive 48-inch panoramic show that provides unprecedented connectivity and personalization. Lincoln Rejuvenate takes the idea of luxurious to new heights, making a “spa on wheels” that engages all of the senses—sight, sound, contact, and even scent.
If the GOAT co-signs this, we all know the launch is certain to be (nearly) as legendary as properly.
The marketing campaign, set to debut in the course of the Elite Eight March Insanity Recreation on Saturday, March twenty ninth, will roll out throughout linear broadcast, streaming platforms, digital, and out-of-home promoting beginning Tuesday, April 1st.
Title a greater automotive collaboration duo in terms of Serena Williams and the Lincoln Navigator? We’ll wait, as a result of nothing is competing with two icons (and OGs) which have constantly defied expectations and set new requirements of their respective fields. And so they’ll each proceed dropping mics alongside the way in which.
