No one strikes like Flau’jae Johnson.
Someday, the rising basketball star is lending her abilities (each on the courtroom, and within the classroom) to LSU, and the subsequent she’s within the studio dropping bars. Now, the multi-hyphenate is including one other dimension to her rising empire as the brand new face of Foot Locker’s new spring marketing campaign “Keep in Rotation” with PUMA.
Whereas the marketing campaign marks Johnson’s first main style partnership, anybody who’s adopted her is aware of type has all the time been a part of her DNA.
“This partnership with Foot Locker is a dream come true. I’ve all the time believed that type has no limits, and the ‘Keep in Rotation’ marketing campaign is all about having choices and proudly owning your look from the bottom up,” Johnson stated in a press release in regards to the collaboration. “For this marketing campaign, I’m stepping out in my favourite PUMA sneakers as a result of regardless of the place I’m or what I’m doing, the suitable kicks don’t simply full the match – they elevate my complete vibe and produce vitality to each transfer.”
Launching April 15, the marketing campaign options Johnson rocking three PUMA types that showcase completely different sides of her persona. The PUMA Speedcat provides off retro racing vibes that Johnson pairs with every thing from saggy cargos to tennis skirts. When she’s feeling extra female, the Speedcat Ballet blends sporty components with ballet-inspired aesthetics. And for days when she’s tapping into her musical facet, she likes that the La France provides a nod to Y2K skate affect.
The timing couldn’t be extra excellent. Ladies’s school basketball viewership has exploded, with this yr’s championship sport drawing document numbers. And in consequence, athletes like Johnson have crossed over from sports activities with the flexibility to affect throughout a number of domains (and cashing in through the course of).
What’s most fun about this partnership is how easy it’s for Johnson, who has youthful ladies and friends alike already tapped into her life-style. She epitomizes the place sports activities, leisure, and style are headed, which is a extra fluid alternate of affect throughout beforehand separate domains. And he or she has the flexibility to maneuver effortlessly between these worlds whereas sustaining an uncompromising sense of self.
To not point out, for Johnson, the coolness was already there (as we’ve lengthy to return already know), and now Foot Locker is simply tapping into it.
