April 23, 2025
Mike Tresvant, Kirsten Atkinson, and Christopher White, previously of the SpringHill Firm, will lead the Model Partnerships workforce.
Complicated has introduced three new govt hires and promotions because the media firm rolls out new model partnerships.
Complicated will tackle upcoming model partnerships with a brand new line-up of executives main the motion. Since its acquisition in March 2024, the platform has elevated its standing as a outstanding drive in media tradition.
Mike Tresvant has accepted a promotion to govt vp, Model Partnerships at Complicated. In accordance with a press launch shared with BLACK ENTERPRISE, the previous senior vp has performed a vital function in Complicated‘s progress. Throughout his tenure, he led the procurement of a number of model offers whereas accruing document gross sales for the platform. He’ll lead the change beneath Moksha Fitzgibbons, president at Complicated, to capitalize on this momentum.
Becoming a member of Tresvant’s workforce is Kirsten Atkinson, who will handle model partnerships for the West Coast as senior vp. The promoting and media powerhouse will domesticate extra partnerships that talk to the tradition and Complicated‘s rising significance inside it. By way of model collaborations and gross sales technique, she’s going to spearhead new concepts that form the West Coast division whereas additionally overseeing the corporate’s world income.
Rounding out the workforce, Complicated has added a brand new rent who will champion the East Coast. Christopher White will lead as senior vp of Manufacturers Partnerships and Gross sales for the area, coming from his earlier management function at The Springhill Firm. With the experience gained from the LeBron James-founded leisure and media manufacturing firm, White will additional media gross sales as a income strategist.
Complicated hopes its rising success with ComplexCon and different ventures will additional its attain throughout youth tradition and the leisure sector. These key hires hope to implement ongoing and new methods for the platform’s subsequent period as its affect grows.
Regardless of an evolving media panorama, Complicated seeks to thrive amid the tides, chasing modern concepts and storytelling in its multimedia campaigns. By way of further in-person activations at main sporting occasions, Complicated and its model partnerships leaders hope to convey forth a worthwhile media technique that engages its viewers and creates prospects.
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