Next Memory’s Solid Perfumes: A Celebration of Craftsmanship and Innovation
Published
September 17, 2025
In an impressive display of artistry and innovation, the Portuguese brand Next Memory has garnered recognition at the Marie Claire US Fragrance Awards 2025, taking home the award for Best Fragrance Packaging. This commendable achievement places the brand firmly on the international fragrance scene, showcasing not only the quality of its products but also the rich heritage of Portuguese craftsmanship.
The Unique Offering: Customizable Solid Perfumes
Next Memory specializes in solid perfumes that offer a customizable experience to consumers. Each fragrance can be tailored to individual preferences, allowing customers to select not just the scent but also the color and material of the packaging. Additionally, there’s an option to engrave symbols or initials on the case, making it a truly personalized product. This attention to detail reflects the brand’s commitment to creating unique sensory experiences.
Recognition in a Competitive Arena
The distinction from the Marie Claire US Fragrance Awards is particularly noteworthy. Next Memory is celebrated as the first Portuguese brand to achieve such recognition from one of the most esteemed international lifestyle and beauty publications. This acknowledgment underscores the brand’s ability to innovate while staying deeply rooted in cultural heritage.
The jury highlighted Next Memory’s solid perfumes and its Ruby Flower scent, praising their “creativity, artisanal savoir-faire, and brilliant execution.” Such endorsements from industry experts reflect the brand’s dedication to quality and innovation in the perfume market.
Voices Behind the Brand
Dennis de Vries, the founder and creative director of Next Memory, articulated the significance of this accolade: “This recognition is a milestone for Portuguese perfumery.” His statement emphasizes the brand’s endeavor to create experiences steeped in Portugal’s rich cultural backdrop while looking firmly toward the future.
Co-founder Patrick van den Berg echoed this sentiment, noting that the award signifies a larger impact, showcasing how Next Memory’s creations resonate across varied cultures and contexts. This international recognition validates the brand’s aim to touch hearts globally.
A Journey Rooted in Heritage
Founded in Lisbon, Next Memory’s origins lie in a passion for celebrating Portugal’s cultural legacy through handcrafted fragrances. The brand’s atelier and boutique reside in the historic JJ Fernandes pharmaceutical laboratory, which dates back to 1899. This choice of location is symbolic of Next Memory’s mission to bridge the past with the future in contemporary fragrance creation.
The Essence of Portugal in Every Bottle
Next Memory prides itself on capturing memories and evoking emotions through its perfumes, serving as an ambassador for Portuguese culture in the global arena. With accolades like the Marie Claire US award under its belt, the brand is poised to continue its journey of exploration and innovation in the world of fragrance.
This rise in prominence highlights not just the brand’s commitment to quality but also its role in reinterpreting traditional craft for a modern audience. Each scent becomes a journey, a story waiting to be told, inviting consumers to experience the essence of Portugal in a beautifully crafted form.
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