DEAG’s New Corporate Bond: “Entertainment with Yield”
On September 18, 2025, DEAG Deutsche Entertainment Aktiengesellschaft (DEAG) announced the launch of its new Corporate Bond for 2025/2029. The bond seeks to attract investors with its enticing tagline: “Entertainment with yield.” This unique offering arrives in a backdrop of an evolving entertainment landscape and a thriving live events industry.
Key Highlights of the Corporate Bond
The Corporate Bond will be available for subscription starting from today until October 8, 2025. With a planned nominal volume of up to EUR 75 million, it provides a fixed interest rate between 7.00% to 8.00% per annum over a four-year period, with semi-annual interest payments. This makes it an attractive proposition for investors seeking stable returns in a fluctuating market.
Subscription Details
Investors can participate with a minimum subscription amount of EUR 1,000, placing orders via DirectPlace, Deutsche Börse’s subscription platform, through their custodian banks or brokers. This bond will be listed on the Open Market of the Frankfurt Stock Exchange starting from October 16, 2025, with prior trading possible upon issue. Additionally, DEAG is preparing to submit an application for its listing on the Euronext ABM of the Oslo Stock Exchange within six months of issuance.
Purpose of the Bond
The proceeds from this Corporate Bond are expected to serve multiple strategic objectives. Primarily, DEAG will utilize funds to refinance its existing Corporate Bond due in 2023/2026 and enhance its growth trajectory while reducing minority interests in its investment portfolio. This speaks to DEAG’s commitment to not only organic growth but also to its successful “Buy & Build” strategy, which has historically enabled the company to expand its reach across Europe.
Exchange Offer for Existing Bondholders
In a notable move to retain existing investors, DEAG is also offering an exchange opportunity for holders of its 8.0% Corporate Bond 2023/2026. This exchange can be made at a 1:1 ratio for the new bond, accompanied by an additional cash payment of EUR 20 plus accrued interest on a pro-rata basis. Such initiatives indicate DEAG’s focus on enhancing investor relations and maintaining strong ties with its financial community.
The Growth Landscape of DEAG
DEAG stands as a pillar in the live entertainment sector, organizing over 6,000 events annually and showcasing significant financial growth. In the first half of 2025, DEAG reported a revenue increase of 17.1% year-on-year, totaling EUR 155.4 million, while EBITDA more than doubled compared to the previous year. This performance reflects not only robust consumer demand but also effective strategic management in navigating the post-pandemic resurgence of live events.
Positive Trends and Market Position
The company has observed a 19% year-on-year increase in ticket sales, with plans to surpass 12 million ticket sales by the end of 2025. Its diverse event calendar encompasses music, literary events, and family entertainment, supporting steady revenue generation. Strong positioning in core markets—such as Germany, the UK, and Ireland—coupled with strategic decisions in infrastructure and digitalization, has fortified DEAG’s competitiveness in the entertainment industry.
Management’s Vision
Detlef Kornett, CEO of DEAG, emphasizes the strength and growth potential of the company, stating, “We are issuing a new Corporate Bond from a position of strength and growth. This will enable investors to benefit from DEAG’s positive prospects and solid foundation.” DEAG’s corporate bond not only serves as an investment vehicle but as a testament to the company’s forward-thinking vision in an ever-evolving sector.
Strategic Partnerships and Future Plans
The bond issue is managed by Pareto Securities AS and B. Metzler seel. Sohn & Co., indicating a strong financial partnership for executing this strategy. The revenue from the bond will continue to fuel DEAG’s ambition to enhance its value chain through acquisitions and continued investment in both organic growth and infrastructure developments.
DEAG’s ongoing commitment to expanding its influence in the live entertainment sector ties back to its comprehensive understanding of market dynamics and consumer preferences. This new bond represents an exciting opportunity for investors looking for solid returns while supporting the growth of a dynamic industry.
Compliance and Market Information
DEAG has issued a disclaimer informing potential investors that this publication serves only as advertising and does not constitute an offer to sell or a solicitation for investment. Investors are encouraged to consult the relevant securities prospectus for comprehensive risk details.
This corporate bond signifies not just a financial instrument, but an invitation for investors to engage with a vibrant and expanding industry, fostering the intersection of culture and commerce in the live entertainment space.