Exploring Retail Innovation: The 2025 AACS International Study Tour
The 2025 AACS International Study Tour provided attendees with a journey across the USA, engaging them in a profound exploration of retail innovation, industry insights, and the importance of global connection. Kicking off in the vibrant city of New York, participants were welcomed into a world of cutting-edge convenience and small-format retail experiences.
In New York, Jason Zelinksi from NIQ introduced the group to the latest trends in U.S. FMCG and convenience, laying a solid foundation for the week ahead. With the context set, the group ventured into visits with notable retail establishments, including Whole Foods, which showcased its new Daily Shop format, alongside other retail gems like Wegmans, Trader Joe’s, and the innovative 7-Eleven Evolution format. This mix of established and emerging formats highlighted the dynamic nature of the retail industry.
Following the excitement in New York, the journey took a surprising turn to Des Moines, Iowa—a location often referred to as a flyover state. Here, attendees were hosted by Tom Brennan, Chief Commercial Officer for Casey’s General Stores. This visit allowed the group to glean insights into one of America’s most successful convenience chains, which operates nearly 3,000 stores nationwide. During the visit, Casey’s leadership unveiled their growth strategies and innovations, including an impressive kitchen and merchandise lab that reflects their commitment to evolving the customer experience.
The group further explored Des Moines by visiting Hy-Vee, Iowa’s largest employer, known for its diverse store formats that span grocery, convenience, QSR, and alcohol retail. Hy-Vee’s innovative approach to customer service and product offerings made a lasting impression on the delegates, showcasing effective strategies that could be adapted back in Australia.
Next up was Chicago, where the intensity and insights continued to build. The attendees were hosted by Circle K and Foxtrot, two brands actively redefining convenience retail. Notable visits included Eataly, which celebrated culinary diversity, and the Starbucks Reserve global flagship store, both of which emphasize experiences that extend beyond mere transactions. Moreover, insights from Brian Grey, Managing Director at Accenture, further enriched the group’s understanding of how AI and emerging technologies are reshaping the retail landscape.
One of the standout events of the tour was the NACS Show, the world’s leading convenience industry event, which attracted over 30,000 attendees from across the globe. The show offered a vibrant display of new trends, product innovations, and technology advancements, bringing to the forefront ideas that could shape the future of the convenience store sector.
Theo Foukkare, CEO of AACS, remarked that the International Study Tour continues to be one of the most beneficial experiences for members. He stated, “It’s about seeing what’s possible – connecting with global leaders, learning from world-class operators, and bringing those ideas home to strengthen and grow our channel.” This sentiment encapsulates the essence of the tour, highlighting the importance of knowledge sharing and industry camaraderie.
Beyond the structured visits, the tour fostered invaluable networking opportunities, allowing participants to engage with AACS Board members and industry peers. Such connections are crucial for sharing learnings and building relationships that will enhance Australia’s convenience community in the future.
The 2025 AACS International Study Tour illustrated a vibrant and forward-thinking retail industry, inspiring attendees to reimagine the possibilities for innovation and growth in their own businesses.
This article was supplied by the Australian Association of Convenience Stores (AACS).
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