Senators Introduce VISIT USA Act to Boost International Tourism
On November 20, 2025, a bipartisan group of U.S. Senators announced significant legislation aimed at revitalizing America’s international tourism sector. Senators Dan Sullivan (R-Alaska), Amy Klobuchar (D-Minn.), Shelley Moore Capito (R-W.Va.), and Jacky Rosen (D-Nev.) have introduced the Vital Investment in Sustaining International Tourism to the USA (VISIT USA) Act. This act seeks to restore full funding to Brand USA for the Fiscal Years 2026 and 2027, marking a substantial commitment to enhance tourism to the United States.
The Role of Brand USA
Brand USA is a public-private partnership established with the mission of positioning the U.S. as a premier international travel destination. It plays a crucial role in communicating U.S. visa policies and entry requirements to potential tourists abroad. With upcoming major global events such as the 250th anniversary of American independence, the FIFA World Cup, and the 2028 Olympic Games in Los Angeles, the timing for this legislation is especially critical. Notably, the importance of promoting the U.S. cannot be overstated, as these events draw global audiences and could significantly boost tourism.
Economic Impacts of Restoring Funding
Senator Sullivan emphasized the strategic timing of this legislation, stating, “The United States is the third most visited country in the world.” He pointed out that enhancing Brand USA’s funding aligns with a unique opportunity to showcase the diverse offerings of the country, thus potentially welcoming millions of visitors.
Senator Klobuchar added another layer, stating, “Travel and tourism powers economic growth in communities in Minnesota and across our country.” Her support underscores the act’s anticipated outcomes: an additional 1.6 million international visitors, generating $6 billion in spending, and supporting nearly 80,000 jobs annually—all at no expense to taxpayers.
Grassroots Support from Business Leaders
The act has garnered backing from various state leaders and tourism organizations. Senator Capito remarked on the importance of international tourism, emphasizing its role as a strong economic driver for communities, particularly in states like West Virginia. She highlighted that the legislation aims to utilize existing surplus visa fee revenues, enhancing Brand USA’s ability to attract global travelers.
Senator Rosen from Nevada stressed the necessity of this funding in showcasing her state’s attractions—ranging from vibrant entertainment options to stunning national parks. “At a time when international visitation numbers are down, we need to do everything we can to encourage more tourists to visit our wonderful nation,” she noted, reinforcing the importance of targeting global audiences.
Industry Reactions and Future Prospects
The implications of the VISIT USA Act extend beyond government; industry leaders also view it as a pivotal step. Jillian Simpson, CEO of the Alaska Travel Industry Association, expressed gratitude for Senator Sullivan’s continuous support and reiterated the importance of maintaining a competitive edge in global tourism.
Additionally, Geoff Freeman, president and CEO of the U.S. Travel Association, recognized the act as a significant move forward. With the World Cup and America 250 celebrations on the horizon, he articulated the need for the U.S. to stand out on the international tourism stage.
Legislative Support
The VISIT USA Act is not just a Senate initiative; it has counterparts in the House. Representatives Gus Bilirakis (R-Fla.) and Kathy Castor (D-Fla.) have introduced companion legislation, showcasing a united front aimed at bolstering the tourism sector. This extensive support from both sides of the aisle signifies the broad recognition of the importance of tourism for economic recovery and growth.
As the U.S. embarks on this legislative journey, the focus remains on revitalizing an industry integral to millions of jobs and small businesses nationwide. With the commitment of top senators and industry leaders, the pathway forward promises to rejuvenate America’s appeal as a leading global travel destination.