Dreame Technology Recognized in Fast Company’s 2025 Brands That Matter
Fast Company recently unveiled its annual Brands That Matter list, highlighting companies that have made a significant cultural impact and fostered deep connections with their customers. Among the honorees is Dreame Technology, a brand celebrated for its innovative approach to smart home cleaning solutions.
What Makes a Brand Matter?
The Brands That Matter list is not merely about financial success; it honors brands that resonate deeply with people and communities. Through creative branding and marketing, these companies don’t just sell products — they forge emotional connections and contribute to social values. Fast Company aims to spotlight brands that prioritize authenticity, social responsibility, and cultural relevance.
Dreame’s Achievements
Dreame’s recognition highlights its commitment to improving lives through technology. According to Yu Hao, the CEO and Founder of Dreame, being included in this prestigious list signifies the brand’s dedication to creating value in everyday life. “Technology for us isn’t just about solving tasks,” he notes. “It’s about enhancing experiences and fostering genuine relationships with our users.” With a customer base of 30 million families, the brand continuously evolves based on user feedback, ensuring that innovations meet diverse and personalized needs.
Strategic Innovations in Global Markets
Dreame’s philosophy emphasizes meeting the unique requirements of consumers in various regions. By adopting a “one-country, one-plan” strategy, Dreame combines local preferences into its product offerings, ensuring they cater effectively to diverse market needs:
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In Europe: Recognizing a strong cultural affinity for sustainability, Dreame has introduced smart lawnmowers that blend efficient gardening solutions with eco-conscious living.
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In North America: The Dreame H15 Pro CarpeFlex represents a leap in carpet cleaning technology, seamlessly allowing users to switch between wet and dry vacuuming on different surfaces. Its innovative design combines functionality with ease of use, enhancing user experience.
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Middle East & Elsewhere: For consumers with extensive carpeting, Dreame’s products feature a mop removal capability designed to keep carpets dry while maximizing cleaning efficiency.
Dreame’s success is evident, as it now holds the No. 1 position in the robot vacuum market across 18 countries, indicating strong global demand and customer trust.
Cultural Resonance Through Localized Messaging
Dreame’s brand messaging revolves around creating “real-life value.” By using authentic local stories and specific use cases, Dreame enhances its appeal. In Southwestern Europe and North America, the brand has experienced impressive year-over-year growth, showcasing the power of emotional storytelling. For instance, the “Reclaim Time for Family” campaign in Germany significantly increased brand awareness and sales by tapping into local lifestyle insights.
Focus on Sustainability and Innovation
Dreame continually strives for long-term responsibility, balancing innovation with social value. Their approach to product development emphasizes circular initiatives and operational efficiency, mapping out a future where technology harmonizes with sustainable living. By investing in technologies that streamline household chores, Dreame gives families more time for what truly matters.
About Dreame Technology
Founded in 2017, Dreame Technology aims to empower lives through innovative smart home cleaning appliances. Their vision is simple yet profound — using technology to enhance daily routines and improve overall quality of life. For those interested in learning more about their products and initiatives, Dreame maintains a vibrant presence on various social media platforms including Facebook, Instagram, TikTok, and Twitter.
About Fast Company
Fast Company is a media brand dedicated to business innovation and design, engaging thought leaders on the future of enterprise. Headquartered in New York City and published by Mansueto Ventures LLC, Fast Company remains a vital platform for discussing the intersection of culture and commerce. For more insights into their coverage, visit Fast Company.