Snoop Dogg Joins Team USA as the First Honorary Coach for the Milano Cortina Winter Games
A Historic Move in Sports
In a groundbreaking decision, Snoop Dogg has been appointed as the first honorary coach for Team USA, an initiative aimed at infusing vibrant energy and fresh enthusiasm into the upcoming Milano Cortina Winter Games. This exciting role marks a significant departure from traditional coaching roles and reflects a modern approach to support American athletes.
Embracing the Team Spirit
The U.S. Olympic & Paralympic Committee (USOPC) has welcomed “Coach Snoop” into the fold with open arms, eager to bolster the spirit and motivation among the athletes. His inclusion reinforces the importance of building a supportive and dynamic environment, enhancing the overall experience for competitors. Snoop expressed enthusiasm for this role, stating, “Team USA athletes are the real stars — I’m just here to cheer, uplift and maybe drop a little wisdom from the sidelines.”
A Connection Beyond Sports
From his first interactions with the athletes, it was clear that Snoop Dogg’s charisma made a lasting impression. USOPC CEO Sarah Hirshland noted that Snoop quickly connected with the athletes, bringing a blend of laughter, respect, and genuine interest in their lives. This natural rapport showcases how a more relaxed and approachable figure can create an environment conducive to personal and athletic growth.
More Than Just a Coach
Snoop Dogg’s influence extends beyond merely being a cheerleader. His involvement in sports isn’t new; he founded the Snoop Youth Football League, which has positively impacted over 15,000 young athletes, particularly supporting children with disabilities. His broader mission aligns with the values of the Olympic and Paralympic movements, focusing on inclusivity, talent, and heart.
The Vibe from Paris
Having made waves at the 2024 Paris Olympics, Snoop brought a wealth of experience and excitement. He participated in multiple events and engaged with athletes on various levels, including headlining a beach party during the LA28 handover. The vibrant atmosphere in Paris, which he described as invigorating and welcoming, plays a significant role in why he is now an honorary coach, extending that same energy to the Winter Games.
A New Era of Support
With an honorary coaching title and a broadcasting role with NBCUniversal set for the Games, Snoop Dogg is becoming an integral part of the Olympic fabric. His vision for his role is clear: “This is just the beginning. Let’s fire up Team USA together.” This sentiment reflects his commitment to not just being a part of the event but enhancing the whole experience for athletes and fans alike.
By fusing his unique brand of charisma with traditional support structures, Snoop Dogg’s role as honorary coach signifies a refreshing evolution in how we perceive coaching and athlete support, paving the way for more dynamic and engaging athletic experiences.


