USA Pavilion to Shine at the 2026 Holiday World Show in Belfast, Bringing Iconic American Destinations to Northern Ireland’s Largest Travel Fair
The excitement is palpable as preparations unfold for the 2026 Holiday World Show in Belfast, Northern Ireland’s premier travel event, set to take place from January 9 to 11 at the ICC Belfast in The Waterfront Hall. This year’s show promises an exciting first: a dedicated USA Pavilion, managed by the local company Travel Solutions. This addition is set to transform the fair into a vibrant exploration of American travel opportunities for residents eager to discover unforgettable destinations across the United States.
Unveiling the USA Pavilion
The USA Pavilion is designed to be a portal for Northern Ireland holidaymakers, offering insights into the diverse travel experiences available across the United States. From the musical heartbeat of Nashville to the shimmering lights of Las Vegas and the historical charm of Philadelphia, the pavilion aims to present a well-rounded view of the American landscape. Visitors can look forward to uncovering the wide-open adventures of Oklahoma and basking in the natural beauty of Oregon, creating a rich tapestry of travel experiences all under one roof.
A Whirlwind USA Adventure
Attendees of the Holiday World Show can expect an immersive coast-to-coast experience, showcasing a wide array of iconic American locations perfect for every type of traveler. The pavilion highlights the rich musical heritage found in Nashville, the electrifying nightlife of Las Vegas, and the historic encounters in Philadelphia. Moreover, attendees will be introduced to the legendary Route 66, a road trip route steeped in Americana, serving as a bridge between Oklahoma’s rolling prairies and vibrant culture.
Oregon shines as a highlight within the pavilion, representing lush landscapes and serene charm, inviting travelers to indulge in outdoor activities and the diverse ecosystems that the region is known for. Whether attendees dream of an electrifying escape filled with music, a picturesque road trip, or a tranquil retreat in nature, the USA Pavilion will offer a wealth of inspiration.
Expert Advice and Tailored Itineraries
Over the three-day event, visitors will have access to a team of knowledgeable travel professionals ready to provide expert advice tailored to individual interests and preferences. These consultants can help potential travelers craft their dream vacations by offering tailored itineraries and sharing personalized travel tips designed to fit varying budgets and travel styles.
Northern Ireland residents often choose the USA as one of their premier holiday destinations, making this pavilion not just an addition but a vital resource for locals looking to explore the diverse regions of the country. The wealth of information available will surely assist many in booking their next unforgettable American adventure.
Show Highlights and Exhibitors
Celebrating its 33rd edition, the Holiday World Show Belfast promises to be a bustling hub with over 50 exhibitors—including international tourist boards, travel agencies, airlines, cruise companies, and hotels. Attendees can expect an expansive range of travel options both in Northern Ireland and beyond, complemented by exclusive offers and deals available throughout the event. The USA Pavilion will serve as a focal point, attracting travelers eager to learn about the varied experiences that the United States presents.
In addition to the USA Pavilion, attendees will meet representatives from various popular European destinations, tropical getaways, and local attractions, making the event expected to draw around 10,000 visitors. This creates a unique opportunity for locals to book holidays while gathering expert advice and uncovering one-of-a-kind travel deals.
A Thriving Partnership: Bookit by NI Travel News
This year, the Holiday World Show continues its successful partnership with Bookit by NI Travel News, serving as the headline sponsor. For the second consecutive year, Bookit will provide exclusive discounts, travel deals, and packages tailored for members. Through the collaboration with Bookit, local residents gain access to hand-picked holiday offers from local travel agents, which enhances the overall appeal of the event for Northern Irish holidaymakers.
The partnership ensures a personalized experience for attendees, further supported by a dedicated members area that offers access to exclusive discounts with local businesses, airports, and airlines. For just £10 per year, Bookit members can enjoy a wide range of valuable travel deals tailored to their needs.
Event Details and Ticket Information
Kicking off on January 9 and running until January 11, the Holiday World Show Belfast will operate with the following schedule: Friday, January 9 from 12:30 PM to 5:00 PM, and Saturday and Sunday from 10:00 AM to 5:00 PM. Ticket prices are set at £5 for adults, £4 for seniors, and £3 for students. A special family ticket, admitting two adults and up to four children, is available for just £10, ensuring an affordable and enjoyable outing for families.
Planning Your American Getaway Starts Here
Northern Ireland residents who have long dreamt of an American getaway will find the USA Pavilion at the Holiday World Show to be the perfect springboard for their planning. Whether interested in a city break in New York, a picturesque road trip down Route 66, or a serene retreat in the Pacific Northwest, the show promises to deliver a plethora of travel inspiration and expert guidance. With exclusive deals, expert advice, and a comprehensive view of American travel, the Holiday World Show is an excellent opportunity to explore the vast landscapes of the United States.
(The image is solely for representational purposes and is not of the actual pavilion.)