Fans of reality competition shows are in for a treat! Whether you align yourself with the strategic genius of the Traitors or the steadfast loyalty of the Faithful, the latest merchandise inspired by Peacock’s blockbuster series, The Traitors, is a must-have addition to your collection. With recently launched items that make perfect gifts or conversation starters for your next viewing party, there’s something for everyone to enjoy as the fourth season unfolds.
Season four of The Traitors kicked off with an exciting bang on January 8, featuring the release of the first three episodes. Notable fans eagerly anticipate each new twist and turn as the fourth and fifth episodes rolled out on January 15. From then on, viewers can expect fresh drama every Thursday until the season finale on February 26. Hosted once again by the charismatic Alan Cumming, this season features a star-studded cast of 23 contestants competing for a grand cash prize of up to $250,000. The stakes have never been higher!
For fans who want to immerse themselves in the spirit of the show, the NBC Store has unveiled an exciting array of exclusive merchandise that encompasses everything from apparel to accessories. The collection includes classic items like hats, water bottles, and tote bags adorned with The Traitors logo, offering an easy way to show your allegiance as you tune in each week. But for those feeling bold, you can declare your loyalty with “100% Faithful” and “I’m a Traitor” t-shirts, which are sure to spark conversations at any gathering.
Exclusive Merchandise for Every Fan
Furthermore, the themed merchandise doesn’t stop there. Dive deeper into the world of The Traitors with a stylish tote that boasts the iconic round table design. Coasters that are perfectly themed for your next wine and cheese night also make an appearance in the collection — because nothing pairs better with drama than a good drink! Each unique piece not only serves as a testament to your fervor but can also add flair to any Traitors-themed bash you might want to host.
Drama is a word that perfectly defines this season, and anticipation runs high for what’s in store. In a recent interview, Alan Cumming hinted at a shocking moment that could be described as “insane.” As he stated, “They go f*****g nuts,” and viewers can expect behavior that is nothing short of outrageous this season. This buildup of suspense only deepens the allure of the show and, by extension, its merchandise.
Alan Cumming best captured the essence of The Traitors when he remarked, “It’s a difficult time we live in, but it’s so great that our show brings a little bit of joy into this life.” This sentiment resonates with many viewers, making it even more appealing to accessorize with official merchandise that reflects this shared experience.
How to Get Your Hands on Official Merch
If you’re looking to add these exclusive items to your arsenal, navigating to the official NBC Store is a breeze. The collection is designed not just for aesthetics but also for functionality — every piece serves a purpose while allowing you to represent your favorite reality series. Dive into the world of The Traitors and equip yourself with the gear that shows you’re not just a viewer but a proud member of this thrilling fandom.
To catch up with all the action, you can also stream the previous three seasons of both the American The Traitors and The Traitors UK on Peacock at any time. And who could forget the fun of The Celebrity Traitors UK? With the breadth of available content, your weekend watchlist is wonderfully sorted!
So whether you’re team Traitor or team Faithful, there’s no better time to gear up. Embrace the excitement of season four with merchandise that reflects your love for the game, the drama, and the joy that it brings. Cheers to many thrilling episodes ahead!


