Azurá Stevens: Bridging Connections Through TikTok at Unrivaled
A New Era in 3-on-3 Basketball
As the sports landscape continues to evolve, Azurá Stevens, a forward for the Rose BC team, is making waves not just on the court but also through her engaging TikTok account. This platform has become a welcoming space for her to bond with fellow players while competing in Unrivaled, a dynamic women’s professional 3-on-3 league based in Miami.
Organizing Fun Collaborations
“This is kind of the perfect place to kind of collab with other people because we’re literally all here,” Stevens recently shared with USA TODAY Sports. This collaborative spirit is evident in the lighthearted videos she creates, which have become a staple of the league. Beginning as a solo endeavor, Stevens has expanded her TikTok reach, inviting friends and teammates to join in the fun.
Dance and Creativity: A Hidden Talent
Stevens, who stands at an impressive 6-foot-6, has played for several teams in the WNBA, including the Dallas Wings, Chicago Sky, and most recently, the Los Angeles Sparks. It was during her time in Chicago that she discovered a passion for dancing and began creating TikTok content. As she transitioned to the Sparks in 2023, she kept the creative momentum going, inviting teammates like Cameron Brink and Rickea Jackson to partake in her playful video creations.
TikTok as a Connection Tool
The interactions on TikTok have produced a more profound camaraderie among players. Shortly after arriving in Miami for her second season in Unrivaled, Stevens collaborated with Jackson again, transitioning from simple team bonding to cultivating a movement that resonates through the league. The joy and humor captured in these videos add a refreshing dimension to the athletes’ public personas, allowing fans to see sides of them that go beyond their game-day performances.
Collaborations with Stars
Stevens’ collaborative efforts have not stopped at her teammates from the Sparks; she has also teamed up with notable WNBA stars like Paige Bueckers, the Rookie of the Year. “[The TikToks with Paige] just kind of happened,” Stevens recounted, highlighting the organic nature of their collaboration. While Stevens leads the choreography and music selection, Bueckers brings her flair for captions, resulting in a seamless teamwork vibe that fans adore.
Showcasing Personality
These TikTok videos serve a dual purpose: they offer a playful look into athletes’ lives while deepening fans’ connections with their favorite players. Stevens described these clips as “fun” and “silly,” emphasizing the importance of letting fans see their true personalities—something often hidden when they are solely in a competitive setting.
Building More Connections
Since her foray into TikTok, Stevens has cultivated relationships with dozens of players. From Brink and Jackson to Napheesa Collier and Kelsey Plum, her collaborative list expands daily. Stevens humorously recalled working with Plum, who had one important request: the video had to be simple. “She killed it,” Stevens asserted, demonstrating her knack for making the process enjoyable for everyone involved.
Targeting Future Collaborations
Armed with her creativity and charisma, Stevens is on a mission to engage with even more players within the Unrivaled league. She has her sights set on Saniya Rivers and Jackie Young, with both players showing varying levels of openness to the idea of joining her in TikTok videos. Stevens is relentless in her pursuit, even planning ways to coax players like Alyssa Thomas, known for her resistance to TikTok fame, into participating.
Goals and Aspirations
With nearly 20 collaborations already under her belt, Stevens sets her sights high. “If I could get one with every single player, I think that would be really cool, but I don’t know if I’ll be able to do that by the end of the season,” she commented. Her enthusiasm fuels a unifying trend within the league, fostering connections and sharing laughter in a relaxed and creative manner.
By embracing social media in this fresh and engaging way, Azurá Stevens is not just redefining the role of athletes in the public eye but is also establishing herself as a pivotal figure in bringing joy and creativity into the world of professional sports. The ripple effects of her TikTok endeavors promise not only to entertain fans but also to elevate the sense of community among players in the vibrant landscape of Unrivaled.