Navigating the Black Friday Frenzy: Smart Shopping Tips
“The biggest sale of the year.” “Mega offers like never before.” With catchy slogans echoing across every platform, Black Friday has become a shopping phenomenon not just in the US but globally, especially in the UK. However, while the excitement to snag a great deal is palpable, a recent study by the consumer group Which? reveals that a staggering 80% of Black Friday deals were actually cheaper or at the same price at other times of the year. So how can you ensure you’re genuinely saving money this Black Friday? Here are some effective strategies.
Check for Real Discounts
One of the trickiest aspects of Black Friday shopping is discerning genuine discounts from marketing gimmicks. Many retailers raise prices before the sale, only to reduce them again during the event, creating an illusion of savings. To avoid falling victim to this tactic, utilize tools like PriceRunner or CamelCamelCamel, which allow you to track historical prices. For example, if you noticed an Apple iPad priced at £309 on October 19, only for it to spike to £391.99 by November 10, and then return to £309 on Black Friday, that’s a clear indicator of a manipulation tactic.
Don’t Wait – Keep Your Receipt
A common pitfall for shoppers is holding off on purchases, hoping for better deals later. However, research indicates that among 175 tracked products, none were at their lowest price on Black Friday itself. Retail analyst Catherine Shuttleworth warns that waiting can lead to missed opportunities, as desired items may sell out. A strategic approach is to buy when you find a price you’re comfortable with while retaining your receipt for possible price drops. Many retailers, including Currys and Argos, offer Black Friday guarantees allowing you to refund and repurchase if prices drop within the returns period.
Stock Up on Essentials
While extravagant gadgets often capture attention during Black Friday, significant savings can be found on everyday essentials like toilet rolls, dishwasher tablets, and laundry detergents. Focus your shopping list on what you genuinely need. Joining mailing lists for specific brands can provide early access to exclusive deals, ensuring you don’t miss out. As retail analyst Natalie Berg emphasizes, “The tech is there to help retailers offer more real-time rewards and target their best shoppers.”
Avoid Pressure Tactics
Black Friday is notorious for creating a sense of urgency, with warnings like “selling fast” or “only two left” designed to spur impulse buying. This pressure can lead to hasty decisions. Instead, take your time to make informed choices. If you’re spending over £100, consider using a credit card for the added legal protections, which can offer coverage for refunds if items are faulty, not as described, or if the retailer goes bust.
Think Carefully Before Making Purchases
Scammers often increase their activity around major shopping events, preying on the urgency that Black Friday instigates in consumers. Be cautious of websites that seem too good to be true, and always do your due diligence by researching the retailer before making a purchase. Jane Parsons from Citizens Advice advises, “If something feels off, it probably is. Take your time, and investigate the company.”
More recently, platforms like TikTok Shop have emerged as popular destinations for Black Friday deals, with brands like M&S and L’Oréal offering direct sales. Although these can feature flash sales unavailable on other platforms, ensuring the accounts are verified is crucial before making any purchases.
Conclusion
With strategic planning, shoppers can navigate the Black Friday landscape, ensuring they make wise purchases that truly reflect value. By verifying discounts, making timely purchases, stocking up on essentials, avoiding pressure tactics, and staying vigilant against scams, you can optimize your shopping experience and truly capitalize on the excitement of the season. Happy shopping!