As fans eagerly await the latest episodes of On Brand, it looks like they’ll be in for a slight delay between episodes. While this may not be ideal for those tuning in for a regular dose of creativity, basketball enthusiasts have a silver lining in the return of the NBA on NBC.
The NBA season kicks off on Tuesday, October 21, marking an exciting return to NBC after a 24-year hiatus. Consequently, On Brand is shifting its schedule; new episodes now air only on Fridays at 8/7c. Previously providing audiences with double-header evenings of competition every week, fans will now savor a longer wait before each episode. This change leads up to the thrilling season finale, set for Friday, October 31.
In the recent episodes, viewers have been treated to diverse challenges with brands like Captain Morgan and Pillsbury. Captain Morgan tasked contestants with creating a viral video for their Super Bowl initiative, while Pillsbury saw participants devise interactive promotions for their iconic Dough Boy. The competitive energy peaked when Team Mustache claimed victory for the Captain Morgan account, earning them a trip to the Super Bowl—certainly an exhilarating highlight of the season!
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A Major Elimination Looms in Episode 7 of On Brand
Throughout season one of On Brand, the tension and excitement have built significantly, especially with only two contestants having faced elimination thus far. BT Hale was eliminated after his extravagant pitches failed to resonate, followed by Dr. Raj Srivastava’s departure after episode four. With two episodes remaining and eight players still in the running, anticipation for a significant elimination grows ever stronger.
Coming up on October 24, the contestants will tackle a campaign for KitchenAid, renowned for its premium quality and iconic stand mixer. The stakes are high, and the chance to impress both the judges and consumers alike provides immense pressure—and opportunity—for the creatives involved.
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Fallon, along with marketing powerhouse CMO Bozoma Saint John, will be joined by executives from KitchenAid and a surprise guest, ensuring that the upcoming episode will be one to watch!
The Exciting Finale Airs on October 31
Mark your calendars for a thrilling conclusion on October 31. In its season finale, the On Brand agency will collaborate with Therabody, the wellness tech innovator famous for the Theragun massage device. The stakes are massively elevated, as the ultimate winner stands to gain not only $100,000 but also a spotlight in Adweek, a trip to the prestigious Cannes Lions marketing festival, and the coveted title of Innovator of the Year.
Why Is On Brand with Jimmy Fallon No Longer Airtime on Tuesdays?
The alteration in On Brand‘s schedule comes as part of a larger strategic shift: the much-anticipated NBA is making its return to NBC. Historically significant, NBC was the NBA’s home from 1990 to 2002, and it’s coming back in a much-anticipated format. Kicking things off is an engaging matchup between the Houston Rockets and the Oklahoma City Thunder, scheduled for October 21 at 7:30/6:30c, immediately followed by a game featuring the Golden State Warriors vs. the Los Angeles Lakers.
MORE: The Full 2025-2026 NBA Schedule of Games Coming to NBA on NBC and Peacock
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