Me+Em Sees Remarkable Growth Fueled by International Expansion

Premium womenswear brand Me+Em has recently filed its accounts for the fiscal year ending in January 2025. The figures reveal a promising trajectory for the business, reflecting resilience and strategic growth amidst market challenges.

The company reported robust growth in both revenue and profits, standing strong despite a backdrop of market uncertainty and cautious consumer spending across the premium and luxury fashion sectors.

Group revenue surged by an impressive 24% to £147.9 million. This growth was largely fueled by the international expansion of its business, which saw revenues soaring by 50%. In line with this trend, gross profit also increased by 24%, reaching £82.3 million, with margin improvements recorded, climbing to 56% from 55%.

The company’s EBITDA rose by 15%, totaling £24.2 million, although the EBITDA margin experienced a slight decline to 17% from 18%, when excluding exceptional costs. Operating profit followed suit, rising by 25% to £20.2 million, with net profit climbing to £15.35 million, a significant increase from £11.88 million the previous year.

Me+Em characterized its sales growth globally as “robust”, particularly highlighting the US market. Here, revenues skyrocketed by 61% to £47.3 million, now accounting for 32% of total sales. This remarkable period was marked by the successful launch of its first international physical store on Madison Avenue in New York City, quickly followed by additional locations in New York’s Soho district and Dallas, Texas.

The company’s progress in the UK market has also been noteworthy. Me+Em relocated its Marylebone store in London to a more expansive flagship location and invested in refurbishing its original Kings Road store, enhancing the space and personal styling services offered to customers.

New customer acquisition on a global scale rose by 12%, while the US witnessed an even sharper increase, with online new customer acquisition jumping 32%. This impressive growth was fueled by substantial investments in marketing, particularly in digital avenues, which have become increasingly critical in today’s retail landscape.

Revenue growth across various product categories was supported by an expanded product range and enhanced choice for consumers. The strategic development of the footwear and accessories collections continues to bear fruit, along with the launch of a long-awaited swimwear range in 2024.