Paris/64’s International Debut in New York: A New Era of Luxury Retail
Published: November 27, 2025
In an exciting development for fashion enthusiasts and luxury shoppers alike, Spanish brand Paris/64 is set to unveil its first international boutique this December in New York City. The opening of the store at 465 Broadway in SoHo is poised to mark a significant milestone in the brand’s evolution and its continued expansion into new markets.
A Vision of Quiet Luxury
Spanning 160 square meters, the New York boutique encapsulates the brand’s philosophy of quiet luxury. Paris/64 is renowned for its commitment to exquisite craftsmanship, fine materials, and a meticulous eye for detail. Each aspect of the store’s design reflects these core values, featuring clean lines and a warm, inviting atmosphere. The space encourages visitors to immerse themselves fully in the Paris/64 experience, offering not just products, but a lifestyle that resonates with sophistication.
Strengthening U.S. Presence
The establishment of the SoHo location reinforces Paris/64’s growing presence in the U.S. market, which already constitutes a substantial 35 percent of the brand’s global revenue. This strategic move not only showcases the brand’s commitment to the American market but also emphasizes the evolving tastes of U.S. consumers who are increasingly drawn to brands that exude understated elegance and quality.
José María Pozas, the CEO of Paris/64, expressed his excitement about the new store, saying, “New York is a dream come true. Coming to a city that inspires both fashion and creativity has been an exciting challenge.” His vision and enthusiasm underline the importance of this launch, which has been more than a year in the making, involving intense preparation by a dedicated team of over 50 individuals.
A Global Growth Strategy
The opening of the SoHo boutique is just the beginning for Paris/64. As part of their broader international growth strategy, the brand is also planning to launch additional stores in key fashion capitals, namely Paris and Tokyo. These cities represent critical markets that will further enhance Paris/64’s global profile, allowing the brand to reach a wider audience and solidify its status in the luxury retail space.
Crafting an Engaging Shopping Experience
Paris/64’s commitment to offering an immersive shopping experience is evident in the design and layout of the new boutique. With a focus on user experience, the store will not only showcase the latest collections but also provide an environment that reflects the brand’s ethos. Customers can expect personalized service in an atmosphere that feels both exclusive and accessible.
This approach resonates particularly well with modern consumers, who are increasingly seeking meaningful retail experiences rather than mere transactions. By prioritizing customer engagement, Paris/64 hopes to cultivate lasting relationships with its clientele.
As Paris/64 prepares to embark on its journey in one of the world’s most vibrant cities, the fashion community eagerly anticipates the impact this flagship store will have. With its unique blend of luxury shopping and artistic inspiration, New York’s SoHo will soon host a new landmark in the world of fashion, representing both a brand and a lifestyle.