Snoop Dogg: Honorary Coach for Team USA at Milano Cortina 2026
A Surprising Appointment
Snoop Dogg, the renowned rapper and cultural icon, has taken on a new and unexpected role as Team USA’s first-ever honorary coach for the upcoming Milano Cortina 2026 Winter Games. The announcement has stirred a mix of excitement and curiosity among fans and sports enthusiasts alike. While Snoop has never competed as an athlete or participated in the Olympics, his strong global appeal and long-standing admiration for the Games position him as a unique asset for Team USA.
Bridging the Gap
The appointment underscores a strategic move by Team USA to engage younger and more diverse audiences. Snoop Dogg, known for his infectious charisma and humor, is expected to help promote the Olympics in a manner that resonates with new generations. His status as a cultural ambassador aligns perfectly with the Olympic spirit of unity and celebration.
Previous Engagements
Before taking on this honorary coaching role, Snoop demonstrated his love for the Olympics during the Paris 2024 Games. There, he turned heads by donning equestrian riding gear and proudly carried the Olympic torch ahead of the opening ceremony. This playful yet respectful demonstration of enthusiasm for the Games sets the stage for what’s to come in Winter 2026.
Words from Snoop
Expressing his excitement, Snoop said, “I am excited to be back with my main man Mike Tirico for the 2026 Winter Olympics in Milano Cortina. The Olympics is the biggest stage in the world, and, as everyone knows, I’m all about sports, bringing people together, and unifying while bringing the fun.” His lighthearted tone is indicative of the approach he plans to take in his new role.
Equipment and Enthusiasm
In true Snoop Dogg style, he humorously noted that he would bring “puffy jackets, snow pants, goggles, skates (and will definitely be iced out)” to the Games. With this flair, Snoop aims to blend the fun of winter sports with the high stakes and serious competition of the Olympics.
An Eager Mentor
As soon as he was appointed, Snoop updated his LinkedIn bio to reflect this new role, stating, “I’m jumping in as Team USA’s first Honorary Coach.” He elaborated on his vision for the position, emphasizing the importance of celebrating and supporting athletes beyond their performance on the field. “I’m here to bring my voice, my heart, and maybe a little wisdom from the sidelines,” Snoop stated, highlighting his aim to uplift both individual athletes and the wider community supporting them.
A Holistic View on Greatness
For Snoop, greatness transcends mere athletic performance. He emphasized the significance of mindset, mentorship, community, and the right support system. “That’s what the Team Behind the Team is all about,” he noted. This perspective aligns with the Olympic ethos of promoting not just competition but also solidarity and support among athletes.
Conclusion: A New Era for Team USA
With Snoop Dogg at the helm as honorary coach, the Milano Cortina 2026 Winter Games promise to be an event steeped in excitement, cultural exchange, and community building. His presence signifies a shift in how the Olympics can engage with diverse audiences and inspire a younger generation to embrace the spirit of the Games.


