Swinger International Makes Waves: Acquiring Philippe Model Paris

Published
December 19, 2025

In a decisive move that reflects the ongoing evolution of the fashion industry, Italy’s Swinger International group has expanded its portfolio by acquiring control of the renowned sneaker and apparel brand, Philippe Model Paris. This acquisition follows closely on the heels of their recent investment in the Etro brand, in collaboration with Rams Global and SRI Group, positioning Swinger International as a formidable player in the fashion landscape.

Philippe Model Paris

Who is Swinger International?

Swinger International, led by the dynamic Mathias Facchini, is known for its bold business strategies and reinvigoration of established brands. As a company that also owns Genny and produces the Just Cavalli collections, Swinger has been actively diversifying its brand offerings in an ever-competitive market. Their recent minority stake in Etro further emphasizes their commitment to expanding their influence throughout the high-end fashion sector.

Philippe Model: A Legacy in Footwear

Founded by artist and designer Philippe Model in 1978 in Paris, the brand has a storied history in the fashion world. Model initially gained fame for his innovative and fashionable designs, including the groundbreaking ‘Elastique’ shoe that featured comfortable elastic straps. This blend of art and function not only set him apart but provided a stepping stone for future collaborations with luminary designers like Christian Dior, Claude Montana, Lanvin, and Jean-Paul Gaultier.

In the transition to the 21st century, Philippe Model redefined its identity, expanding from haute couture accessories to the creation of premium sneakers for both men and women. The brand’s commitment to Italian craftsmanship—originating from the prestigious Riviera del Brenta footwear district—ensures that quality remains a cornerstone of its appeal.

The Financial Landscape

While the financial details of the acquisition have not been disclosed, industry analysts estimate Philippe Model’s turnover for 2024 to be approximately €30 million. Such figures illustrate the brand’s substantial market presence and potential for growth within Swinger’s business framework. The deal was facilitated through a collaboration with 21 Invest, the private equity fund founded in 1992 by the influential Alessandro Benetton. 21 Invest’s involvement signifies a strong legacy in brand development and investment strategies, having previously acquired a majority stake in Philippe Model back in July 2016.

Looking Forward

As Swinger International continues its strategic acquisitions, the path forward for Philippe Model appears promising. The synergy between the two companies opens the door for innovative product lines and expanded market reach. With changing consumer dynamics favoring a blend of luxury and wearability, the acquisition is poised to redefine both brands’ narratives in the ever-evolving fashion landscape.

This acquisition not only demonstrates Swinger International’s relentless pursuit of growth but also signals a wider trend of consolidation within the luxury sector. Brands are continually seeking collaborative ventures to navigate the complexities of today’s market, and this partnership marks a crucial development in that ongoing narrative.

For those interested in the intricate world of fashion and investment, following this story will be essential as these brands evolve in a competitive global arena.

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