Published on November 26, 2025
The latest Global eSIM & Travel Report reveals that the USA, France, and Canada are at the forefront of global tourism in 2025, drawing millions of international travellers. As global mobility and travel continue to increase, these nations exemplify modern travel trends, combining cultural heritage, stunning landscapes, and vibrant urban experiences to cater to evolving expectations of today’s wanderers.
According to the report presented by Holafly at the World Travel Market (WTM) in London, the USA, while experiencing a slight drop in international visitors compared to past years, remains the globe’s most-visited destination. In 2025, an estimated 68 million people are expected to visit the country, down from roughly 79 million in 2019. However, this decrease hasn’t diminished its allure, as the USA continues to entice travellers with its unique blend of urban energy, breathtaking natural wonders, and iconic landmarks.
France: A Cultural Haven for Travellers
France retains its reputation as one of the world’s premier travel destinations, celebrated for its exquisite art, rich history, and culinary masterpieces. Whether captivated by the romance of Paris, the Mediterranean charm of the French Riviera, or the serene beauty of the French countryside, France effortlessly caters to every type of traveller. The harmonious blend of culture, heritage, and lifestyle keeps visitors returning year after year.
The country’s profound history and world-renowned art institutions, such as the Louvre, alongside its culinary delights, make it a cultural mecca. For those aiming to immerse themselves in tranquil beauty, regions like Provence showcase lavender fields and a relaxed pace, offering a striking contrast to the bustling streets of Paris. This diversity ensures that visitors forge deep connections with the locations they explore, often leading them to plan repeat visits.
Canada: A Rising Star in Global Tourism
Canada, with its stunning landscapes and multicultural cities, has witnessed a notable surge in popularity in 2025. From the majestic Rocky Mountains to the pristine lakes and lush forests of its national parks, Canada presents an unparalleled balance of outdoor adventures and urban experiences. Cities like Vancouver and Toronto shine with their inclusive atmospheres, modern amenities, and diverse cultural landscapes, making them attractive to international tourists.
The country’s dedication to sustainability and eco-tourism has also fueled its rising status in global tourism. Adventure-seeking travellers and those eager to connect with nature are increasingly considering Canada as their top choice for international exploration. The combination of thrilling adventures, authenticity, and genuine hospitality has solidly positioned Canada among the top ten most-visited nations in 2025.
Other Popular Destinations for 2025
While the USA, France, and Canada lead the pack, other countries continue to lure travellers with their distinct attractions. Italy and Spain remain vital players in European tourism; Italy’s rich cultural legacy, artistic treasures, and acclaimed cuisine attract millions each year. Spain, characterized by its sun-kissed beaches, vibrant cities, and remarkable architecture, retains a significant presence in the global tourism landscape.
Australia stands out with its unique outdoor lifestyle, breathtaking coastlines, and diverse wildlife. From the vast expanses of the Outback to the cosmopolitan vibrancy of Sydney and Melbourne, Australia appeals to those in search of thrilling long-haul adventures. Furthermore, Germany and the UK, with a fascinating blend of historical significance and contemporary appeal, are frequently sought after by global travellers. Japan continues to enchant with its seamless blend of tradition and innovation, appealing to both cultural enthusiasts and tech-savvy adventurers.
Portugal, while ranked slightly lower, continues to radiate charm with its intimate character. The nation’s warm, inviting atmosphere and beautiful coastline create a perfect destination that harmoniously combines relaxation with adventure.
New Travel Trends: Exploring the Unknown
A striking trend from the 2025 Global eSIM & Travel Report is the increase in first-time visits. Nearly half of all international trips this year involve travellers venturing to countries they have never visited before, signifying a growing curiosity about the unfamiliar. A remarkable 46.4 percent of international journeys in 2025 represented explorations to places not previously encountered, underscoring the eagerness to discover new landscapes and cultures.
Simultaneously, loyalty to popular destinations is on the rise. An impressive 74 percent of visitors returning to nations like the USA, France, and Canada expressed intentions to revisit. This loyalty indicates that these destinations are not merely attractive to newcomers but also leave lasting impressions that encourage travellers to come back for more.
Why 2025 Will Be a Year of Meaningful Travel
The ascendancy of the USA, France, and Canada as leading global destinations in 2025 reflects the evolving dynamics of international travel. Modern-day travellers have shifted from being mere tourists to seeking meaningful experiences that resonate on a personal level. The prominence of these countries showcases the growing demand for immersive and authentic encounters—whether it’s exploring cultural landmarks in France, experiencing the natural splendor of Canada, or marveling at iconic sights in the USA.
As the travel industry adapts to these shifting trends, it becomes evident that future tourism will increasingly focus on fostering deeper connections with the destinations people visit. Today’s travellers are not just crossing borders; they are engaging with places in a more intentional and human manner. Be it through cultural immersion, outdoor pursuits, or culinary adventures, the USA, France, and Canada are set to remain at the forefront of global tourism in 2025 and beyond.