USA & UK Tourists Lead the Charge to India’s Biggest Travel Event — Here’s How Malaysia, Air India, and Marriott Are Preparing to Cash In at IITM 2026!

Introduction to IITM 2026

India is gearing up for a transformative chapter in its tourism story with the upcoming India International Travel Mart (IITM) 2026 in Kochi. With global travel rebounding, this event is poised to attract an influx of tourists, especially from the USA and UK, driven by an eagerness to explore the country’s rich tapestry of culture, history, and natural beauty. Taking place in a destination known for its tranquil backwaters, vibrant culture, and historic sites, IITM 2026 is set to be a pivotal platform for industry stakeholders, traveling aficionados, and business professionals alike.

Tourist Trends in the USA & UK

The USA and UK are becoming significant source markets for India’s tourism sector, particularly as both nations are witnessing an increase in travel to Asia. In 2024 alone, India welcomed over 1.8 million American tourists and 1.02 million from the UK. As travelers continue to seek enriching experiences, events like IITM are catalyzing interest in states such as Kerala, famed for its breathtaking landscapes.

Why Are Tourists Flocking to India?

Several factors are fueling this surge. The growing Indian diaspora in the USA and UK has created a stronger cultural and familial connection, while enhanced flight connectivity between significant cities—like New York, London, and Delhi—has made travel more accessible. Major airlines are ramping up their services to accommodate this demand, with Air India, British Airways, and Emirates leading the charge.

• Increased Flight Frequency: Airlines are adding more flights to cater to the rising demand. For example, Emirates has introduced daily flights from London to Kochi, making it easier for tourists to participate in IITM.

Collaborations and Partnerships

The collaboration between airlines and regional tourism bodies is at the heart of IITM 2026. Notably, Malaysia serves as the partner country, emphasizing South-East Asia’s growing tourism ties with India.

Malaysia Airlines and Air India

Malaysia Airlines is helping facilitate direct flights from Kuala Lumpur to Kochi, encouraging smooth travel for tourists eager to explore both Malaysia and India’s unique offerings. This reciprocal tourism strategy is mutually beneficial, as it opens doors to new experiences for both Malaysian and Indian travelers.

Air India, known for its strategic expansions, is bolstering its services by introducing direct routes between Kochi and international cities. This enhanced connectivity is not just about increasing traffic; it’s about providing competitive pricing and y enhancing service levels to ensure that the diverse attendee profiles at IITM can enjoy seamless travel.

Hospitality Sector Preparedness

In parallel with airline expansions, the hospitality sector is also gearing up for a significant boom. Major hotel chains such as Marriott, Taj, and Hilton are creating tailored offerings for the event, looking to capitalize on the influx of tourists.

Marriott’s Special Offerings

Marriott has developed special packages that incorporate:

• Discounted room rates
• Guided tours
• Unique experiences showcasing Kerala’s vibrant culture

This commitment to hospitality aims to increase visitor engagement while providing them with the comforts of luxury accommodations.

Emphasizing Local Experiences

Not only are global hotel brands revamping their offerings, but local hotels and boutique stays are also being promoted, allowing for a deeper connection with Kerala’s rich cultural landscape. These accommodations offer personalized experiences, showcasing Kerala hospitality integrated with modern amenities.

Evolving Airline Services

As demand for travel grows post-pandemic, airlines are adapting to new traveler preferences. Many are focusing on personalized luxury experiences rather than traditional package tours, creating bespoke options that cater to diverse traveler needs.

Luxury Travel Trends

• Business-Class Boom: Airlines like Air India and Emirates are witnessing a significant rise in business-class bookings. Air India has introduced a new service tier to cater to this growing market, while Emirates is enhancing its luxury offerings with private suites, making long-haul travel a more pleasant affair.

• Modern Aircraft Innovations: State-of-the-art aircraft like the Boeing 787 Dreamliner and Airbus A350 are revolutionizing air travel comfort, offering improved seating, in-flight entertainment, and amenities tailored for long-haul journeys.

Travel Tips for Tourists

For potential travelers eyeing the IITM experience, planning ahead is vital.

Booking Flights and Accommodations

• Early Reservations: With the surge in demand, early booking of flights is highly advisable. Many airlines offer promotional discounts for early bird reservations, making it a savvy option for budget-conscious travelers.

Transportation in Kerala

Kerala’s well-developed transport infrastructure includes taxis, auto-rickshaws, and modern ride-hailing apps like Uber, making it easy to explore the state post-IITM.

Discovering Kerala

Kerala continues to be recognized as a premier travel destination.

Culinary Highlights and Wellness

Renowned for its culinary diversity, Kerala offers a variety of traditional dishes, complemented by world-class Ayurvedic treatments available across the state. These offerings attract wellness tourists eager for holistic health experiences.

Cultural Attractions

Cities like Kochi blend modernity with history. Fort Kochi stands out with its colonial architecture, vibrant art scene, and bustling markets that feature handcrafted goods and local spices—an absolute must-visit for any traveler.

Conclusion: The Future of Tourism in India

As the anticipation builds for IITM 2026 in Kochi, the convergence of major airlines, luxury hospitality, and a globally curious traveler demographic is poised to create a landmark event in India’s travel history. The exciting possibilities for cross-border tourism are only just beginning, marking IITM as not just a travel event, but a celebration of cultures and experiences in the heart of God’s Own Country.