Introducing USA Sports: VERSANT’s New Flagship Brand for Sports Programming
VERSANT has made a notable announcement: USA Sports is officially the new brand and division name for the company’s expansive sports offerings on USA Network and Golf Channel. This rebranding reflects VERSANT’s commitment to providing a comprehensive viewing experience that includes a wide variety of sports programming for fans across the nation.
A Diverse Portfolio
USA Sports is now home to an impressive array of sports properties, covering everything from NASCAR to the PGA Tour, Premier League football, and wrestling with WWE. With key sports such as the WNBA, USGA championships, the LPGA Tour, and Atlantic 10 basketball also in the mix, USA Sports aims to serve as a one-stop destination for sports enthusiasts.
In 2026 alone, USA Sports is expected to deliver a staggering 10,000+ hours of live events, studio shows, and original programming across its platforms, including USA Network, Golf Channel, and CNBC. This dedication to diverse programming is a testament to VERSANT’s goal of reaching every sports fan in the country.
Honoring Tradition with a Modern Touch
“Our new USA Sports brand and division name leans into USA Network’s decades-long reputation as a top national sports and entertainment network,” said Matt Hong, President of USA Sports. He underscores the brand’s commitment to spotlighting premier global leagues while also amplifying significant events in the sports landscape. The goal is clear: to deliver high-quality sports content that resonates with audiences across the country.
Women’s Sports in the Spotlight
One significant aspect of USA Sports programming is its emphasis on women’s sports. In a move that reflects the growing popularity and importance of women’s athletics, USA Sports is set to showcase around 1,000 hours of women’s sports coverage in 2026. This includes comprehensive broadcasts of the WNBA, LPGA Tour, and college sports, ensuring that female athletes receive the visibility they deserve.
A Rich History
The brand pays homage to the legacy of sports broadcasting on USA Network, which dates back to 1979. Over the years, USA Network has been a home for major sports events, including the NBA, MLB, and the Masters—not to mention its coverage of iconic college sports championships. This historical foundation sets a solid backdrop for the evolution into USA Sports, allowing for a blend of legacy and innovation in sports programming.
Golf Channel’s Identity and Programming
As part of the USA Sports brand, the Golf Channel stands firm with its established identity as the premier destination for golf coverage in the United States. The network, founded in 1995, will sport a refreshed logo heading into 2026. With expansive coverage of events like the PGA Tour, Golf Channel will present over 45 PGA Tour events, making it the most comprehensive golf network on linear TV.
Property Breakdown: USA Sports Programming
The portfolio of USA Sports is rich and varied, catering to an audience with diverse interests. Here’s a property-by-property breakdown:
NASCAR
USA Network is the official home of the NASCAR Cup Series, featuring the most points-earning Cup Series races of any network, along with coverage of the final four playoffs culminating in the NASCAR Cup Series Championship.
PGA Tour
Golf Channel provides extensive coverage of PGA Tour events throughout the year. With acclaimed shows like Golf Today and Live From, fans can expect everything from Signature events to major tournaments.
Premier League
For over a decade, the Premier League has captivated fans on USA Network, broadcasting more than 175 matches during the 2025-26 season.
WWE
As the weekly TV home for WWE, USA Network offers live coverage of WWE Smackdown, providing fans with their dose of high-octane entertainment.
WNBA
The upcoming season sees USA Network as a destination for WNBA fans, featuring over 50 games, including the Finals.
USGA and R&A
Fans can expect comprehensive coverage of the U.S. Open, Women’s Open, The Open Championship, and more, expanding access to some of golf’s most prestigious events.
LPGA Tour
The Golf Channel continues to be the primary home for the LPGA Tour, featuring live event coverage and exclusive content throughout the year.
College Basketball
With a strong focus on college athletics, USA Sports will showcase over 40 A-10 basketball games, contributing to the growing excitement around collegiate sports.
League One Volleyball (LOVB)
USA Sports has recently partnered with LOVB to bring fans a primetime Match of the Week, culminating in an exciting Championship Match in April 2026.
Digital and Streaming Ventures
Amplifying its sports offerings, VERSANT’s established digital platforms, including GolfNow and GolfPass, provide additional layers to its sports portfolio. GolfNow leads in golf course management technology, while GolfPass offers a unique membership experience co-founded by Rory McIlroy.
With USA Sports, VERSANT is not just stepping into the future of sports broadcasting; it is redefining the landscape by merging a storied past with a dynamic future that embodies the spirit of sports fans everywhere.