The countdown is officially on. With just 12 days until Christmas, 13 days until the first day of Kwanzaa, and Hanukkah kicking off this weekend, the holiday shopping season has entered its final, twinkly stretch.
This year, the joy of the season is tempered with a hefty dose of reality. It’s been a tough year—marked by mass layoffs, government shutdowns, and persistent inflation—all while several major companies scaled back their DEI commitments, making intentional spending feel more urgent and meaningful than ever.
If you’re going to spend this season, you might as well spend it with purpose. Supporting Black-owned businesses isn’t just about getting gifts under the tree; it’s a meaningful way to ensure that our dollars circulate within communities that continually support us. Whether you’re shopping for family or friends, thoughtful, impactful giving can make a significant difference right now.
Below, we’ve rounded up 12 standout gifts from 12 Black-owned brands. Whether it’s for the cousin who seems to have everything or the uncle who claims he doesn’t want anything, this guide offers thoughtful, joy-filled options that resonate long after the lights come down.
For the House
Nothing sets the mood for the holidays quite like scent. The indulgent candles from Harlem Candle Co. fill the home with rich, seasonal fragrances. These candles create an atmosphere that invites laughter, storytelling, and gatherings that linger just a little longer. Inspired by the vibrant legacy of Harlem, it’s a beautiful way to transform any home into a holiday sanctuary.
The Harlem Holiday Indulgence Collection by Harlem Candle Co., currently $200.
For Him
Men deserve a touch of pampering, too. The mini glow ritual from Buttah Skin makes for a perfect stocking stuffer to guide him into the world of skincare. Rich and nourishing, it balances luxury with ease, giving him the self-care he didn’t know he needed.
Mini Body Glow Ritual by Buttah Skin, $32.
For Her
Upgrade her bathtime routine with this full-size body trio from Rihanna’s Fenty Skin. Equal parts indulgent and effective, it offers a luxurious glow-up, making skincare feel like essential daily self-care rather than just a routine.
Body Start’r Set by Fenty Skin, currently $93.
For Couples
Couples love gifts that promote shared experiences, and this carefully curated couples’ drinking game from Drunk In Love offers playful competition and laughter, perfect for game nights at home. Spice up their evenings with just the right amount of fun.
Cuffed Couples Board Game by Drunk In Love, $40.
For the Aunties
Gift your book-loving aunt the next title on her reading list, or elevate the offer with a vintage edition of a classic she cherishes. A hardcover from BLK MKT Vintage could be accompanied by a nice bottle of wine for the ultimate cozy night in.
Vintage Terry McMillan Hardcovers sold by BLK MKT Vintage, $30.
For the Uncles
Whether he’s teaching the next generation or dominating the game table, this luxe spades set from Blvck Spades is perfect for any beloved uncle who loves a good challenge. Pair it with his favorite bourbon for a delightful evening of spirited competition.
Blvck Spades deck gift set by Blvck Spades, $65.
For Mom
Capture the essence of love and warmth with a stunning ornamental starburst from Shop Khoi. This piece is not just holiday décor—it’s a keepsake that symbolizes the magical moments and love moms bring into every home.
Onya Ornament by Shop Khoi, $80.
For Dad
Dads keep us in step, now it’s time to return the favor. These Mason Horse Bit Loafers from Blackstock & Weber are timeless, blending classic style with modern aesthetics—making for a wardrobe upgrade he’ll truly appreciate.
The Mason Horse Bit Loafers by Blackstock & Weber, currently $340.
For the Hosts
Make a statement this season by showing up to gatherings with a curated gift basket spotlighting Black-owned food brands. This festive gesture is thoughtful and guarantees you’ll be invited back for future get-togethers.
Black-Owned Spotlight Gift Basket from Packed With Purpose, $49.99.
For the Cousin
Searching for a gift for those Millennials or Gen Z relatives? Concert tickets could be the ultimate offering. With B2K hitting the road again next year, gift them an experience that’s bound to create lasting memories.
B2K tour tickets, starting from $127.
For the Kids
Make bedtime special with a reimagined holiday tale centered on Black joy. This beloved classic, beautifully narrated through the lens of cultural celebration, is a perfect addition to any family’s seasonal reading rotation.
‘Twas the Night Before Christmas by The Magnus Company, $24.
For the Whole Family
Creating shared moments is the essence of the holiday season. Matching pajamas from PJs for the Culture not only add a touch of intentionality but also bring warmth and comfort, making family gatherings unforgettable.
St. Nick at Night Pajamas from PJs for the Culture, $39.99.