In the complex arena of political campaigns, the “No Moore” initiative, aimed at Maryland Governor Wes Moore, has arisen as a focal point of scrutiny and debate. This campaign, described as utilizing troubling tactics reminiscent of America’s more divisive past, has sparked discussions about ethics and accountability in modern politics.
Launched earlier this year as an anonymous website and social media platform, the “No Moore” campaign targets Moore, the first Black governor of Maryland, who intends to run for re-election in 2026. The campaign’s narrative criticizes Moore for allegedly mishandling a historic $5.5 billion surplus, enacting the largest tax increase in state history, and prioritizing personal ambitions over effective governance. The political group asserts, “He’s more focused on chasing his next job than fixing the one he has,” painting a picture of a leader out of touch with the needs of his constituents.
In typical political fashion, attacks on incumbents are expected. However, Maryland Democrats have raised alarms regarding the campaign’s specific strategies. A review of “No Moore’s” social media, particularly on platforms like Facebook and X, reveals a series of AI-generated videos and imagery that some perceive as racially charged. These portrayals often depict Moore in a clownish manner, emphasizing his smile to evoke mockery rather than seriousness.
One particular AI-generated video features a playful, clownish Moore saying, “Power issues? I’ve got this,” while holding a handheld windmill. Others similarly undermine his credibility, suggesting that the narrative amounts to more than simple political satire. For instance, one post declares, “What a clown,” accompanied by a portrayal of Moore claiming, “The gaslight tour continues. All you have to do is just lie.” Such representations draw direct parallels to derogatory depictions historically used against Black individuals in the U.S., echoing painful traditions from minstrel shows in the early 20th century.
Don’t worry, Wes is on it. pic.twitter.com/xKeeXWwTUL
— No Moore (@NoMooreMD) August 11, 2025
Certain AI-generated images even cast Moore as the Cowardly Lion from “The Wizard of Oz,” revealing a troubling inclination towards using caricatures to undermine his position. Critics, including Maryland Democrats, assert that these tactics not only diminish political discourse but also reflect a deep-seated racism that harkens back to America’s more sinister history.
Maryland Democratic Party Executive Director Karen Darkes articulated her concerns, stating, “These racist AI videos highlight what people hate most about politics—anonymous dark money that attempts to influence people by deceiving them.” Darkes noted that for months, the campaign has manipulated public perception, directly contradicting Moore’s accomplishments, such as creating over 100,000 jobs and reducing crime rates to historically low levels. The disarray surrounding the “No Moore” campaign points to broader issues of trust and transparency in political messaging.
The exact identity behind the “No Moore” campaign remains shrouded in mystery. Nevertheless, speculation links it to former Republican Governor Larry Hogan, who is rumored to announce a re-election run. Hogan, who previously lost a bid for the U.S. Senate, has historical ties to anti-O’Malley narratives that propelled his political ascent. Political analyst Mileah Kromer suggested that the campaign reflects a strategy echoing Hogan’s earlier messaging rather than substantive policy challenges.
Maryland Delegate Jeffrie E. Long, Jr. expressed discontent, labeling the campaign as “screams of desperation.” He urged that whoever is behind the campaign should focus on addressing real issues facing Marylanders instead of resorting to racially charged imagery. He highlighted a need to combat the misleading tactics increasingly facilitated by AI technologies in political contexts.
Conversations around the implications of AI-generated content in political campaigning are gaining traction. Long emphasized that “fake images and misleading messages have always been a problem in politics.” As technology evolves, lawmakers have identified the urgent need to craft regulations that ensure voters engage with truthful and transparent information.
Political analyst Reecie Colbert noted a trend familiar in the political landscape, observing how similar tactics have been employed against Black politicians in the past. “They try to turn a strength into a weakness,” she explained, adding that such campaigns attempt to cast Moore’s charisma and relatability as signs of unseriousness despite his impressive credentials. This tactic, she argued, aims to frame Black politicians as untrustworthy or incompetent.
Despite the strident attacks, Moore retains a substantial base of support. According to recent polls, half of Maryland voters express approval of his performance. This popularity stands as a testament to his governance, particularly as he confronts ongoing challenges associated with the prior administration. Opponents’ false narratives fail to undermine the real progress made under Moore’s leadership.
Delegate Long concluded that the tactics employed by the “No Moore” campaign signify a lack of confidence in their alternative vision for Maryland. “It’s clear they’re concerned because Wes Moore has been getting the job done cleaning up after Larry Hogan’s mess,” he remarked. Long’s comments reflect a growing consensus among Democrats that the campaign risks alienating voters rather than fostering constructive debate on the issues that truly matter to Maryland’s future.