Fragrance Passports: Unpacking Trends in Brazil and the USA

The fragrance landscape is ever-evolving, with cultural influences, consumer behavior, and technological advancements continuously shaping how scents are experienced across different markets. As part of this dynamic environment, Premium Beauty News is set to host the inaugural edition of the “Next in Fragrance” conference series, featuring a captivating roundtable discussion titled “Fragrance Passports: Fragrance Trends in Brazil and the USA.” This one-hour panel promises to delve deep into the latest trends influencing how individuals wear, buy, and connect with fragrance.

A Global Perspective on Regional Trends

Brazil and the United States represent two of the largest and most vibrant fragrance markets globally. The roundtable will explore the growth drivers fueling these markets, shedding light on how both regions, despite their geographical distance, share fascinating similarities and differences in fragrance consumption.

Both markets have unique cultural nuances that profoundly impact fragrance preferences. In Brazil, the structure of fragrance sales might lean heavily toward local scents that incorporate tropical elements, while the U.S. market often reflects a diverse array of international influences. By discussing these regional dynamics, panelists will highlight how scent is intertwined with cultural identity and consumer sentiment.

Expert Insights from Industry Leaders

The panel boasts a distinguished line-up of experts who will share their insights and perspectives on the evolving fragrance industry. Representatives from various sectors, including trade associations, perfume specialists, and retailers, will contribute their knowledge, creating a multifaceted understanding of the current landscape.

Brazilian Panelists

1. Ms. Alessandra Tucci – Founder & CEO of Paralela Escola Olfativa – Cinquième Sens
2. Ms. Angelina Moryama – Commercial & Marketing Director at Vollmens Fragrances S.A.
3. Ms. Gueisa Silverio Bastista – Market Intelligence & International Business Director at ABIHPEC
4. Ms. Julia de Biase – Owner of De Biase & Presbiteris Ltda – Al Ward

U.S. Panelists

1. Mr. Sylvain Eyraud – Global Marketing and Communication Fragrance Director at Takasago International Corporation
2. Ms. Samira Boumediene – General Manager for the GCC Region at Cosmo International Fragrances
3. Mr. Darryl Do – Perfumer at Delbia Do & Director at the American Society of Perfumers

These experts will bring their specialized knowledge to the roundtable, offering attendees a wealth of information about regional trends, generational shifts, and emerging consumer preferences.

The Impact of Social Media and Consumer Behavior

Another significant aspect that will be explored during the panel is the role of social media in shaping fragrance trends. Platforms like Instagram and TikTok have evolved into powerful tools for brands and consumers alike, influencing not only the way fragrances are marketed but also how consumers discover and engage with them. The moderators and speakers will discuss the profound shifts in consumer behavior resulting from social media’s influence, particularly among younger generations who seek authenticity and unique experiences in their fragrance choices.

The Role of Cultural and Generational Shifts

The significance of cultural shifts cannot be overstated when discussing fragrance trends. In both Brazil and the U.S., these shifts are often linked to a growing emphasis on individuality and self-expression. As consumers increasingly seek out personalized scents that resonate with their identities, brands are prompted to innovate and adapt their offerings. This evolution reflects broader societal changes, such as the rise of gender-neutral fragrances and the growing demand for sustainable and ethically sourced ingredients.

The panelists will shed light on how these generational dynamics are transforming the fragrance landscape, leading to unique product offerings and marketing strategies that resonate with targeted demographics.

The Conference Context

The panel will take place on October 28, 2025, from 4:45 PM to 5:45 PM at the “Next in Fragrance” stage in Zabeel Hall 3. This session is part of the Beautyworld Middle East event, which runs from October 27 to 29, 2025. With over 70 international speakers lined up, the three-day conference program will highlight various facets of the fragrance industry, including innovation, technology, and scent artistry, providing attendees with a comprehensive overview of the future of fragrance.

The “Next in Fragrance” conference series is positioned as a pivotal platform for industry professionals, offering valuable insights and fostering connections in the ever-evolving world of scents. Whether you are a seasoned expert or an enthusiastic newcomer, this event promises to be an enlightening experience.