Ben Affleck’s Perspective on Modern Filmmaking: A Shift from the Assembly Line

The Era of Streaming and Its Challenges

Ben Affleck, an accomplished actor and filmmaker, has recently been vocal about the changing landscape of cinema, especially in the age of streaming platforms like Netflix. In a world inundated with content, he raises critical concerns about the implications this has for the quality of films being produced. His observations are timely, given the increasing focus on quantity over quality in the industry.

At a recent event, the New York Times 2022 DealBook Conference, Affleck articulated his thoughts on how the demands of platforms like Netflix have transformed the filmmaking process into what he describes as an “assembly line.” This notion has resonated with many industry veterans who believe that the essence of storytelling is being compromised in favor of a relentless production schedule.

The Assembly Line Analogy

Affleck’s concerns are rooted in the belief that creating meaningful films requires a level of attentiveness and craftsmanship that is difficult to achieve when speed takes precedence. He likens Netflix’s approach to that of an assembly line, where the focus is often on fulfilling quotas rather than nurturing creativity.

He commends Scott Stuber, Netflix’s head of original films, for his talent and intelligence, but he also acknowledges the impossibility of the job. Affleck argues that when you aim to produce over 50 films a year, the challenge lies not just in quantity but also in maintaining a standard of excellence.

The Challenge of Quality in Quantity

This raises an interesting question that Affleck himself poses: Can a studio really produce 50 great films in a year? He expresses skepticism, stating, “There aren’t enough…you just can’t do it.” This perspective highlights a fundamental tension in the current cinematic landscape. While Netflix may be establishing a strong footprint in the market, the concerns about quality remain palpable.

Affleck also mentions Reed Hastings, Netflix’s co-CEO, and suggests that while Hastings might view the strategy as wise, there is a significant question of sustainability in consistently delivering high-caliber content.

Genre Considerations and Audience Demand

Understanding audience preferences is another layer to this conversation. Affleck muses that bigger audiences tend to flock to action movies as opposed to smaller dramas. He acknowledges this reality but insists that filmmakers should still strive to create impactful narratives that surprise and engage audiences. “Let’s do a good one, let’s surprise the audience, let’s make them care about it,” he asserts.

This call for innovation and quality over mere box office success seems to stem from a desire to create films that truly resonate with viewers, rather than just focusing on commercial viability.

Artists Equity: A New Vision for Filmmaking

In response to his concerns about modern filmmaking, Affleck, alongside Matt Damon and RedBird Capital Partners, has co-founded a new film studio called Artists Equity. This studio is designed to rethink the traditional relationships between studios, artists, and the crews involved in filmmaking.

The approach taken by Artists Equity aims to prioritize creator-led projects, wherein filmmakers can have greater influence over their work. Affleck hopes this model will foster a more collaborative atmosphere that nurtures creativity and emphasizes storytelling.

Upcoming Projects with Artists Equity

Artists Equity is already making strides, with its first project in production—a drama that explores the origins of the iconic Air Jordan sneaker collaboration between Nike and basketball legend Michael Jordan. Directed and written by Affleck, this film showcases the ambition to tell compelling stories through a new lens, placing significant creative control in the hands of its creators.

With Matt Damon starring as the pivotal figure who secured the endorsement deal, this project encapsulates Affleck’s vision for filmmaking—one where quality storytelling comes first, regardless of the chaotic assembly line of modern cinema.

Through his endeavors, Ben Affleck is not just critiquing the current filmmaking trends; he is actively participating in a movement to reclaim the artistry and integrity of cinema in an age dominated by rapid content consumption.