Strategy, Access, and Community: Empowering Black Businesses in Louisiana
Growing a small business is a journey that requires more than just a vision; it necessitates a strong support system, access to capital, and strategic resources. During the 2025 ESSENCE Festival of Culture, entrepreneurs Carrita Tanner-Cloud and Iam Tucker joined Louisiana Economic Development (LED) to explore the vital components that help Black-owned businesses scale and thrive.
The Power of Resources
The panel, moderated by Emmy-winning journalist Brandi Harris, kicked off with LED representatives Stephanie Hartman and Shamela Pete. They emphasized how crucial it is for small business owners to tap into available government resources aimed at economic empowerment. Hartman noted, “All of the support and resources we offer are underutilized.” The aim is to ensure that these invaluable programs don’t remain a “best-kept secret.”
Access to Funding
One of the primary challenges facing small businesses is securing financing. Pete introduced LED’s various credit enhancement programs designed to help Louisiana’s entrepreneurs. “We have the State Small Business Credit Initiative (SSBCI), a microlending program for companies needing loans for startup costs,” she explained. This is complemented by the collateral support program, which assists businesses struggling to secure loans due to insufficient collateral.
Learning from Experience
Joining the panel were two Black women entrepreneurs who have directly benefitted from these resources, including Iam Tucker, president of Integrated Logistical Support, Inc. As a second-generation business owner, Tucker has experienced firsthand the benefits of LED’s CEO roundtables. “These discussions really help you understand that you’re not alone,” she said. Networking with other executives allows business owners to share insights and strategies to overcome common challenges.
Networking as a Tool
Networking was a recurring theme in the discussion. Tucker emphasized that relationships are key to success. “People don’t do business with businesses; they do business with people they trust,” she said. She encouraged attendees to seek out industry connections, attend conferences, and build authentic relationships. For Tucker, bringing people who look like her together amplifies their collective resources and capabilities.
From Humble Beginnings
Similarly, Carrita Tanner-Cloud shared her inspiring journey. Starting her agency while pregnant and working from a closet, she gradually built “Creativity Justified,” an advertising firm that has collaborated with major brands like the NFL and Microsoft. Cloud underscored the importance of research in leveraging programs offered by LED. “I learned many resources don’t cost money, but they do require time,” she said.
Building Genuine Relationships
Both Cloud and Tucker advocated for the necessity of relationship-building in business. They pointed out that many individuals are hesitant to engage in conversations, often missing opportunities right in front of them. “Open your mouth and build genuine relationships,” Cloud advised. She strongly believes that serving others is crucial in any professional network.
Embracing Digital Transformation
The discussion also highlighted the importance of adapting to a digital landscape. Cloud pointed out that failing to incorporate technology and AI could leave businesses behind, urging entrepreneurs to innovate and leverage their current staff’s skills effectively. Tucker echoed this sentiment, encouraging business leaders to maximize their resources for increased revenue.
Perseverance in Adversity
The dialogue took a poignant turn towards resilience and maintaining faith during challenging times. Cloud shared her own struggles of doubt but reminded attendees, “If God gave you the vision…don’t stop.” Tucker also emphasized the significance of embracing discomfort, stating that “nothing that is comfortable or quick or easy is sustainable.”
Through their shared stories and advice, Tanner-Cloud and Tucker inspired a new generation of entrepreneurs to harness the available resources and connections, emphasizing the belief in oneself and the importance of consistent effort. Their collective journey serves as a testament to the transformative power of community, strategy, and access in scaling Black-owned businesses in Louisiana.