Majid Jordan to Headline Milk + Cookies Festival: A Long-Awaited Return to South Africa
A Celebration of Music and Culture
Canadian R&B duo Majid Jordan—comprising vocalist Majid Al Maskati and producer Jordan Ullman—is set to return to South Africa for the first time in seven years. Their announcement as the second headliner for the Milk + Cookies festival has stirred excitement among fans and artists alike.
The event, which highlights a blend of global and local talent, will take place in Cape Town and Johannesburg in early 2026. The festival promises an electrifying atmosphere, especially with US rapper Gunna already announced as the first headliner.
The Rise of Majid Jordan
Majid Jordan burst onto the scene in 2011 and quickly made waves after being signed to Drake’s OVO Sound label in 2012. Their sound, a unique fusion of R&B, pop, and electronic influences, has garnered them a global following. The duo’s projects, including their debut EP A Place Like This and their self-titled album, showcased their distinct musical style, a blend of emotive lyrics and catchy beats.
Their approach to music is collaborative and exploratory, which Jordan Ullman described as “always sharing music quite randomly” to inspire new ideas. The duo’s diverse influences reflect their Toronto roots, a city known for its rich musical landscape.
The Impact of Milk + Cookies
Milk + Cookies is a production and marketing company based in Atlanta, known for hosting high-profile music events. Their first festival took place last year and featured an impressive lineup, giving South African artists a platform to shine alongside international stars.
Chase Freeman, Head of Marketing at Milk + Cookies, stated, “Last year, we saw how Atlanta’s hustle blends so naturally with SA’s incredible culture – it’s a partnership that just works.” This statement underscores the ethos behind the festival, focusing on cultural exchange and collaboration.
Welcoming Majid Jordan Back to SA
The return of Majid Jordan has been met with enthusiasm from the South African music community. Renowned rapper Stogie T expressed his excitement on social media: “Welcome home y’all. Can’t wait to hang.” Similarly, singer-songwriter Shekhinah mentioned she would “faint” at the anticipation of seeing them perform live again.
Their last performance in South Africa was in 2018, making this return even more special for fans eager to witness their evolving sound and stage presence.
Musical Inspirations and Collaborative Efforts
In an interview with Red Bull, Majid Jordan emphasized their diverse musical influences, stating, “We pull from anywhere.” They are keen on building a sound that is not just heard but felt, emphasizing the visual aspect of music creation. The duo expressed admiration for South Africa’s distinctive rhythms and sounds, recognizing the influence of the country’s music on their work.
The Festival’s Commitment to Community Growth
Beyond the stage, Milk + Cookies is dedicated to promoting economic upliftment and job creation within South Africa’s creative communities. Jhordan Gibbs, the company’s Director of Business Development and Strategy, spoke about their commitment to empowering the next generation of artists through initiatives like writing camps and educational panels.
These programs aim to equip young South African creatives with the necessary tools, resources, and networks, ensuring they can confidently navigate the industry. This commitment reflects the belief that true creativity flourishes when investment is made in people and communities.
Final Thoughts on Milk + Cookies and Majid Jordan
The return of Majid Jordan to South Africa is much anticipated, not only for their music but also for the cultural exchanges that the festival facilitates. As excitement builds for Milk + Cookies, both fans and artists are ready for what promises to be a transformative musical experience.
More to Explore
You can read more about the festival and its initiatives in related articles, like the one covering Gunna’s headlining announcement, or reflections from local artists on their experiences.
ALSO READ: US rapper Gunna to headline second edition of Milk + Cookies festival
As Majid Jordan prepares to take the stage, the blend of international talent and local flavor at Milk + Cookies is set to create an unforgettable atmosphere, celebrating the power of music across borders.