The Significance of Language in Politics: Zohran Mamdani’s Innovative Campaign Strategy
In an intriguing move during his campaign for mayor of New York City, candidate Zohran Mamdani has made waves with a viral ad in colloquial Arabic. This ad targets the city’s sizable Arab population, which numbers about 180,000, primarily located along Steinway Street in Queens and in Brooklyn. By speaking in Arabic, Mamdani showcases not just his multilingual capabilities but also a thoughtful approach to inclusivity in political dialogue. His wife, Rama Duwaji, an artist hailing from Houston with Syrian roots, adds another layer of cultural authenticity to his campaign.
A Response to Politically Charged Atmosphere
Mamdani’s campaign is perceived by some observers as a bold rebuttal to the Islamophobic rhetoric espoused by his rival, Andrew Cuomo. In a political landscape often marred by divisive discourse, Mamdani’s decision to campaign in Arabic is a striking demonstration of solidarity with marginalized communities. His choice to communicate directly in a language that resonates with a significant demographic reflects a modern understanding of representation and inclusiveness in politics.
The History of Arabic in America
While many might think of Arabic as a recent addition to the American linguistic landscape, its history in the United States is far more complex and rich. The arrival of Arabic speakers dates back centuries. Notably, Christopher Columbus, preparing for his voyages, included interpreters like Luis de Torres, who was adept in Arabic. This connection illustrates that Arabic was part of the tapestry of American history long before today’s discussions about immigration and language diversity.
The Legacy of Arabic Speakers in America
Following the expulsion of Muslims from Spain during the Reconquista, many Arabic-speaking Muslims sought refuge in North Africa and elsewhere. A portion of them eventually made their way to the New World, contributing to early American society. Genetic studies suggest that the Arab and Berber heritage persists in Latin America, indicated by higher percentages than seen in contemporary Valencia, Spain.
In the territories of Texas and New Mexico, Arabic speakers—a number of whom were crypto-Muslims—were present well into the 1600s. One notable case is that of Maria Ruiz, a woman from a crypto-Muslim family tried by the Inquisition in Mexico City during the late 1500s for maintaining her faith.
African Muslims and the Slave Trade
The narrative of Arabic in America expands further when considering the complex history of African Muslims. From 1619 onward, as British colonies began the brutal practice of enslaving West Africans, it’s estimated that approximately 20% of those captured were Muslims. However, the cultural and religious identities of many African Muslims faded under the extreme pressures of slavery.
Despite the challenges, evidence suggests that some enslaved families were able to retain elements of their Islamic practices. Oral histories captured in the early 20th century note rituals passed down through generations, like morning prayers towards the east.
The Arab American Experience
Throughout the 19th and early 20th centuries, waves of immigrants from the Middle East—particularly Lebanon and Syria—settled in the United States, significantly influencing communities across regions such as Michigan and Ohio. The third most spoken language in these states, after English and Spanish, is Arabic. This demographic shift has had lasting cultural implications, enriching the American experience.
While many of the early Arab immigrants were Christian, there was also a notable Muslim presence that began to grow significantly after 1965. The complexities of their identity—particularly in the face of integration and acceptance—form an essential part of the broader American narrative.
Contributions of Arab Americans
Arab Americans have profoundly shaped various fields, from medicine to entertainment and politics. Pioneers like Michael DeBakey revolutionized cardiac surgery, and Nobel laureates like Ahmed Zewail in chemistry have contributed immensely to scientific advancement. Figures like Kahlil Gibran, a famous poet, communicated through the lens of Arabic literature, further deepening the appreciation for cultural contributions by Arab Americans.
Beyond these well-known figures, countless other contributions enrich American culture. From artists like Salma Hayek and Frank Zappa to actors like Rami Malek and Tony Shalhoub, the impact extends into every facet of society.
The Importance of Representation
By opting to campaign in Arabic, Zohran Mamdani not only acknowledges the historical presence of Arabic speakers in America but also illustrates the ongoing contributions that Arabic-speaking communities continue to make. His actions signify a commitment to inclusion, representation, and recognition of diverse cultural backgrounds, emphasizing that the fabric of American society is woven together with threads from around the globe.
Mamdani’s decision to speak in Arabic during his campaign highlights the importance of language as a tool for connecting with voters and fostering a sense of belonging in a culturally diverse city like New York. His initiative serves as a powerful reminder of the richness that linguistic diversity brings to American democracy.


