“Sinners” Sets a New Oscar Record Through Groundbreaking Design
Record-Breaking Nominations
In a groundbreaking achievement, Ryan Coogler’s vampiric period film “Sinners,” featuring the charismatic Michael B. Jordan, made history by garnering an unprecedented 16 Academy Award nominations. This remarkable feat surpassed the previous record of 14 nominations held by iconic films such as “All About Eve,” “Titanic,” and “La La Land.” The film’s recognition includes individual nominations for Best Actor for Jordan and Best Director for Coogler, further solidifying its place in cinematic history.
The Vision Behind the Costumes
At the heart of “Sinners” lies the artistic work of Oscar-winning costume designer Ruth E. Carter. Garnering her fifth nomination for this film, Carter’s designs have become a focal point of conversation. Coogler’s singular direction to dress the twin characters, Smoke and Stack, in distinct colors—blue and red—prompted Carter to embark on extensive research. The result was a spectacular array of costumes that echo the essence of 1930s sharecroppers-turned-bootleggers, capturing a rich historical narrative.
A Display of Artistic Excellence
Six striking costumes from “Sinners” are currently showcased at the African American Museum in Philadelphia as part of the traveling “Ruth E. Carter: Afrofuturism and Costume Design Exhibit.” Among these pieces are the memorable three-piece suits worn by the twins, complete with stylish fedoras and accessories. The attention to detail speaks volumes about Carter’s dedication; she aimed to evoke emotional resonance through clothing, as evidenced by Ryan Coogler’s enthusiastic reaction when he saw the vibrant red fedora.
Celebrating Character Depth
The exhibit also features other remarkable costumes that contribute to the film’s narrative depth. Wunmi Mosaku’s flowing dress, which her character Annie, a root woman, wears while discovering the vampiric presence in Clarksdale, Mississippi, stands out. Likewise, Mary’s cream knit dress—paired with a matching beret and pearls—provides insight into the complex relationship dynamics of the characters, specifically Stack’s transition from childhood friend to vampire lover.
A Legacy of Representation
Carter’s commitment to character representation is evident in her design philosophy. “I immerse myself in the mind, body, and soul of my characters,” she explains, showcasing her method of creating unique looks that resonate with both the narrative and the audience. The “Sinners” pieces are part of an extensive collection of over 80 costumes featured in the “Afrofuturism” exhibit, which also includes iconic outfits from films such as “Malcolm X” and “Black Panther.”
A Cultural Milestone
This exhibit not only highlights the brilliance of Ruth E. Carter but also serves as a vital cultural milestone in documenting the journey of Black Americans in cinema. Each piece tells a story about where they have been, who they are now, and what they aspire to become. Carter’s work reshapes the global perception of African Americans, bringing their rich history and aspirations into the spotlight.
A Journey Through Costume Design
Carter’s career spans over five decades, and the “Afrofuturism in Costume Design” exhibit is a culmination of her artistic journey. Originating from a suggestion by a friend after her success with “Black Panther,” the exhibit made its debut in 2019 at the Savannah College of Art and Design and has since traveled to multiple locations. Philadelphia marks the exhibit’s ninth—and longest—stop, providing a distinctive platform for the “Sinners” costumes to be appreciated by a wider audience.
Cultural Storytelling Through Fashion
“I am a griot,” Carter asserts, which encapsulates her philosophy of storytelling through her work. With every costume, she endeavors to celebrate and uplift cultural narratives, enriching the cinematic landscape. This dedication is increasingly crucial in a world eager for authentic representation, particularly within the realms of storytelling in film.
Exhibition Information
The “Ruth E. Carter: Afrofuturism in Costume Design” is set to run through September 6, 2026, at the African American Museum in Philadelphia, located at 701 Arch St. The museum invites visitors to explore this impactful exhibit Thursday through Sunday, from 10 a.m. to 5 p.m., with tickets priced at $20 for adults and $10 for children.
In this way, “Sinners” not only pushes the boundaries of filmmaking but also enhances the dialogue about cultural narratives through the lens of fashion, ultimately paving the way for future storytellers and creators.


