Derrick Rose’s New Venture: Rose’s Flower Shop
Derrick Rose, the former Chicago Bulls superstar, is stepping into a new arena with his latest business venture, Rose’s Flower Shop. Announced this week, the flower shop is a heartfelt endeavor that not only evokes Rose’s name but also embodies his belief in the power of small gestures. As he aptly puts it, “a simple gesture, like giving flowers, goes a long way in creating community, strengthening bonds, and spreading love.”
From Pop-Up to Established Business
What originally began as a one-day, free pop-up flower shop on January 2 has quickly blossomed into a full-scale online floral business. The newly launched website showcases a range of offerings, promoting itself as “a flower company built with heart, shaped by family and inspired by the belief that beauty means more when shared.”
A Personal Story Behind the Blooms
For Derrick Rose, roses symbolize more than mere aesthetics. In a statement, he shared that to him, they represent love and appreciation, stemming from personal experiences. On September 26, 2024, the day he announced his retirement from the NBA, Rose delivered roses to family, friends, and significant figures in his basketball journey as a way of expressing gratitude. This meaningful gesture inspired him to create something more substantial—a business dedicated to spreading love and appreciation through flowers.
Transitioning to Business Life
In 2024, Rose announced the end of his prolific NBA career, proclaiming himself a “businessman now.” Nearly a year following this declaration, he is actively transforming this vision into reality with Rose’s Flower Shop. The shop offers fresh roses with weekly themed drops and an “MVP” subscription that grants customers exclusive access to drops, local events, and personal notes from Rose himself.
Deep Roots in Chicago
Choosing to launch his first business in Chicago is no coincidence. Rose has always maintained a strong connection to his hometown, emphasizing that it was important for his shop to reflect his origins. “From the South Side to out West, Rose’s Flower Shop is about bringing people together,” he noted. His shop represents not only his beliefs but also his commitment to honor and give back to the community that shaped him. Rose echoes the sentiment that flowers have the power to unite people, and each stem on offer aspires to carry that spirit.
Nationwide Reach and Local Events
While Rose’s Flower Shop currently offers delivery to all 48 contiguous U.S. states, they also emphasize in-person experiences within Chicago. The upcoming “bloom,” or product release, is set for January 18, with exciting events planned for local customers. The first 300 who place orders for the exclusive Chicago drop will get an opportunity to meet Rose. Furthermore, a special event is scheduled for January 24 to celebrate Rose’s jersey retirement ceremony, allowing fans to connect with both the player and the business.
A Thoughtful Endeavor
Through Rose’s Flower Shop, Derrick Rose is not just selling flowers; he is fostering a sense of community. His journey from an NBA star to an entrepreneur showcases his dedication to leveraging his platform for positive impact. Each flower is more than just a product; it embodies love, gratitude, and a true connection to the community.