September 19, 2025 (Verona, Italy) — Italian wine enthusiasts and industry professionals are in for a treat as Hellas Verona and Veronafiere join forces for the second edition of Vinitaly.USA. This flagship event, dedicated entirely to Italian wine, will take place from October 5–6, 2025, at Navy Pier in Chicago. After a successful inaugural event in 2024, Vinitaly.USA is poised to attract even more attention and participation.
As part of the kickoff celebrations, Hellas Verona players will don special pre-match kits featuring the Vinitaly.USA logo during their Serie A match against Juventus at the Bentegodi Stadium. This integration of sport and culture showcases how Verona’s institutions can promote Italian heritage on the global stage.
The 2025 edition will welcome around 250 exhibitors, consisting of Italy’s most esteemed wine producers along with leading regional consortia. Attendees can expect to see an impressive array of wines, ranging from classic varietals to innovative new labels that reflect Italy’s diverse winemaking traditions.
Located over more than 10,000 square meters along the scenic Lake Michigan, Vinitaly.USA offers a vibrant platform for international promotion of Italian wine. The event not only connects producers with buyers and importers but also attracts distributors and trade professionals from the United States, Canada, Mexico, Brazil, and other Latin American countries, making it an invaluable networking opportunity.
Federico Bricolo, President of Veronafiere, emphasizes the significance of this collaboration, stating, “This initiative shows how Verona can unite its leading institutions, its football club and its international trade fair, to reach beyond borders.” With American ownership of Hellas Verona and the event’s relocation to Chicago, this partnership amplifies Verona’s voice in the U.S. market, leveraging sports and wine as cultural ambassadors.
Italo Zanzi, Executive President of Hellas Verona, echoed these sentiments, expressing excitement about the partnership: “This collaboration gives visibility to an event that celebrates the very best of Italian excellence.” The aim is to promote not just Verona’s wines but also its culture, industry, and entrepreneurial spirit, both domestically and internationally.
About Veronafiere
Founded over 127 years ago, Veronafiere stands as a cornerstone of the local economy, driving innovation and facilitating connections through its events. Known as an “event factory,” it plays a vital role in organizing exhibitions that span various industries, including wine, agriculture, natural stone, construction machinery, and biomass heating. Veronafiere also seeks to support companies in their international growth initiatives, operating in multiple countries including China and the United States. In this way, Veronafiere helps to create sustainable value and strengthen economic ties, illustrating its commitment to making each fair a pivotal event in shaping the future.
About wine2wine Vinitaly Business Forum
The wine2wine Vinitaly Business Forum, another initiative by Veronafiere, has emerged as a premier international forum for wine industry professionals since its inception in 2014. Taking place annually in Verona, the forum facilitates discussions on critical industry issues while offering invaluable networking opportunities. Held over two days, the event features keynote sessions, seminars, and interactive workshops designed to provide participants with insights and practical tools for enhancing their businesses. With a lineup of renowned experts, the wine2wine forum is essential for anyone looking to navigate the evolving landscape of the global wine industry. More details on the forum can be found at the official website.