### Introduction to Quickteller InsomniaQ
Quickteller, renowned as Africa’s leading digital payments platform backed by the Interswitch Group, has excitedly revealed its latest innovation, InsomniaQ. This new venture was introduced during a media briefing held in Lagos on December 18, 2025. InsomniaQ is not just a concept; it’s a radical reimagining of the night-time entertainment scene in Lagos, promising to enrich the city’s cultural fabric and enhance the festive December atmosphere.
### The Essence of InsomniaQ
Conceptually inspired by the circadian rhythm—the natural signal for alertness during the day and a cue for rest at night—InsomniaQ is an all-night music and lifestyle experience. Scheduled for the night of December 21 through the early hours of December 22, it is positioned as a 12-hour non-stop celebration of African music, creativity, and cultural expression. This unique format is designed to mirror the vibrancy and relentless energy of Lagos during the festive season.
### Insights from Key Stakeholders
At the media briefing, Cherry Eromosele, Executive Vice President of Group Marketing and Communications at Interswitch, highlighted the cultural significance of InsomniaQ. She remarked, “InsomniaQ represents a cultural statement for us. Quickteller has always shown up in people’s everyday lives as an enabler of convenience and connection.” Eromosele emphasized that InsomniaQ aims to spotlight African talent through immersive experiences that resonate with Lagos’s December spirit.
### The Vision Behind the All-Night Format
Olawale Akanbi, Divisional Head of Growth Marketing at Quickteller, elaborated on the event’s unconventional all-night approach. He stated, “InsomniaQ was born from a desire to do something truly different… this city doesn’t sleep during the festive season.” His perspective reflects a deep understanding of Lagos’s unique nightlife—where creativity and community thrive well past sunset. The aim of InsomniaQ is not merely entertainment but also fostering connections among attendees through shared cultural experiences.
### A Celebration of African Music and Culture
InsomniaQ promises to be a captivating blend of diverse African sounds and immersive experiences tailored for music lovers, cultural enthusiasts, and returnees. Organizers envision it as a new must-attend destination on Nigeria’s December entertainment calendar. This event is crafted to showcase a variety of performances, integrating art and lifestyle, making it an enriching cultural phenomenon.
### The Connection to Circadian Rhythms
According to Quickteller, InsomniaQ draws directly from the concept of circadian rhythms, capturing the biological dichotomy of alertness and rest. As they note, “While biology whispers rest, ideas, creativity, and hustle pulse after dark.” InsomniaQ welcomes night owls with open arms, providing a space where dreams are fueled by wakefulness—because in Lagos, the nighttime holds immense potential for creativity and connection.
### Broader Commitment to Culture and Creativity
The media briefing also underscored Quickteller’s dedication to initiatives that extend beyond payments. Their involvement in cultural experiences aims to nurture the growth of Africa’s entertainment ecosystem. InsomniaQ is just one facet of Quickteller’s broader mission to empower lives through moments that matter, supporting creativity and lifestyle.
### Anticipation and Engagement
As the inaugural InsomniaQ approaches, excitement continues to build. Quickteller encourages the public to stay engaged and become part of this upcoming cultural milestone. Those interested in attending can join the waitlist via the official InsomniaQ site, fostering a sense of community even before the event.
### Staying Connected
For real-time updates and more information, attendees are invited to follow Quickteller on social media platforms like Facebook, Twitter, and Instagram. This digital engagement ensures that fans remain informed about the latest developments leading up to this unprecedented celebration of culture and creativity.