Italy, USA, and Regional Tourists Drive Record-Breaking 2025 Growth in Tanzania – What It Means for Airlines & Hotels!

Published on December 27, 2025

Tanzania’s tourism sector is witnessing a remarkable surge in 2025, with a significant 9% increase in tourist arrivals compared to the previous year. This growth is driven by a strong influx of travelers from key international markets such as Italy and the USA, as well as from neighboring regional countries. The rise in tourist numbers has led to booming demand for flights, further supported by major international airlines expanding their routes to the country. Simultaneously, Tanzania’s hospitality industry is thriving, with luxury resorts and safari lodges seeing record bookings. This tourism boom is reshaping the airline and hospitality industries, providing new opportunities for travelers while strengthening the local economy.

The Surge in Tanzania’s Tourism: A 9% Growth in 2025

According to recent data, Tanzania recorded a 9% increase in tourist arrivals during the first eleven months of 2025 compared to the same period in 2024. This surge comes despite global economic challenges and is expected to continue throughout the year. The tourism sector has shown resilience, supported by Tanzania’s abundant natural attractions, including the Serengeti National Park, Ngorongoro Crater, and Zanzibar’s idyllic beaches. The growing popularity of eco-tourism, wildlife safaris, and cultural experiences has significantly contributed to the rise in visitors.

Tourists from Italy, the USA, and regional African countries are at the forefront of this growth, significantly contributing to the surge in arrivals. Italy has long been a major source of visitors, particularly to Zanzibar, where Italian travelers are drawn by the blend of cultural heritage and stunning natural beauty. Similarly, the USA has become a key market for Tanzania, with American tourists seeking adventure and wildlife experiences, especially in the northern safari circuit. Regional tourists from neighboring countries like Kenya and Burundi have benefited from accessible travel options, contributing further to increasing numbers.

Italy, USA, and Regional Tourists Drive Growth

In 2025, Italy, the USA, and regional African countries have led the charge in Tanzania’s tourism growth. Visitors from Italy, known for their love of exotic beach destinations, have flocked to Zanzibar, indulging in luxury beach resorts and savoring local cuisine. The USA has consistently been a significant source of tourists for Tanzania, with many Americans captivated by the country’s renowned safaris and encounters with wildlife, particularly during the Great Migration in the Serengeti.

Neighboring countries such as Kenya and Burundi have also contributed to rising tourism numbers, with the ease of travel making Tanzania an attractive destination for short getaways. For instance, many Kenyan tourists explore iconic parks and resorts in Tanzania, boosting both tourism and the hospitality sectors.

This influx of international and regional tourists is reshaping the airline industry. Major international carriers like Qatar Airways, Emirates, and Kenya Airways have expanded their routes to Tanzania, providing more flight options. Direct flights to Dar es Salaam, Kilimanjaro, and Zanzibar are now more frequent, facilitating easy access to Tanzania’s top destinations. The airline industry has seen increased demand for international and regional routes, further contributing to the tourism boom.

How Airlines Are Benefiting from Tanzania’s Tourism Growth

The airline industry has experienced significant growth alongside Tanzania’s tourism sector. International airlines have increased their flights to meet rising demand from tourists. Airlines such as Qatar Airways, Emirates, and Kenya Airways have expanded their networks to connect major cities across the globe to Tanzania’s popular airports, including Dar es Salaam, Kilimanjaro, and Zanzibar.

Qatar Airways has played a pivotal role in boosting tourism to Tanzania with daily flights between Doha and Dar es Salaam, providing convenient travel options for leisure and business travelers. Emirates has likewise increased flight frequency from Dubai to Zanzibar, opening paths to one of Tanzania’s most famous beach destinations. These expansions have made it easier for tourists to visit Tanzania, directly fueling the country’s tourism growth.

Kenya Airways has also been crucial in promoting regional tourism. With multiple daily flights connecting Nairobi to Dar es Salaam and Zanzibar, they have simplified travel for East African travelers exploring Tanzania. This connection allows a seamless travel experience for visitors from Kenya, Uganda, Rwanda, and beyond.

Luxury Resorts and Hotels Are Seeing Record Bookings

As Tanzania’s tourism industry thrives, luxury resorts and hotels are also reaping the benefits. The increase in tourist arrivals has sparked a surge in bookings for high-end properties, especially in Zanzibar and the northern safari circuit. Zanzibar, known for its captivating beaches, historical sites, and vibrant culture, has become a hotspot for international travelers. Luxury resorts on the island, such as The Residence Zanzibar, Zuri Zanzibar, and the Baraza Resort & Spa, are witnessing record occupancy rates as they cater to the growing demand from tourists seeking exclusive experiences.

In the Serengeti and Ngorongoro regions, luxury safari lodges are also benefiting from the rise in tourist arrivals. Properties like the Four Seasons Safari Lodge Serengeti and Singita Faru Faru Lodge offer unforgettable experiences, combining world-class service with access to breathtaking wildlife. These lodges are often booked months in advance as affluent travelers flock to Tanzania for its unparalleled wildlife and natural splendor.

Additionally, the surge in tourism has led to the development of new hotels and resorts. International hotel chains such as Marriott, Hilton, and Radisson Blu are expanding their presence in key cities like Dar es Salaam and Arusha. These new properties are crucial in meeting the growing demand for accommodation, ensuring that travelers have a variety of options ranging from budget-friendly hotels to luxurious five-star resorts.

What Travelers Can Expect When Visiting Tanzania in 2025

Travelers to Tanzania in 2025 can expect a broad spectrum of experiences tailored to all types of visitors. From thrilling safaris in the Serengeti to serene beach vacations on Zanzibar, Tanzania offers an engaging adventure for everyone. The country’s rich cultural heritage, diverse wildlife, and stunning landscapes make it a must-visit destination for tourists seeking adventure, relaxation, and cultural immersion.

For safari enthusiasts, the Serengeti National Park remains an iconic destination. Known for the annual Great Migration, where millions of wildebeest and zebras traverse the plains, the Serengeti offers an unforgettable wildlife experience. Tourists can enjoy guided game drives, witness the big five (lions, elephants, leopards, buffaloes, and rhinos), and stay in luxurious lodges that provide views of the magnificent African wilderness.

Zanzibar, on the other hand, is ideal for those seeking a laid-back beach holiday. The island is famous for its pristine beaches, clear waters, and historical sites such as Stone Town, a UNESCO World Heritage site. Travelers can explore spice farms, visit ancient ruins, and indulge in fresh seafood at beachfront restaurants.

For cultural experiences, Tanzania presents rich opportunities for engagement with local communities. Visitors can immerse themselves in the traditions of the Maasai people, explore local markets in Arusha, or attend cultural festivals that highlight Tanzanian music, dance, and art.

Travel Tips for Visiting Tanzania in 2025

1. Book Flights Early: With the surge in tourism, flights are filling up fast. Secure the best deals and availability by booking early.

2. Pack Light and Smart: The weather can be hot and humid. Pack light, breathable clothing suitable for a tropical climate, and don’t forget essentials like sunscreen and insect repellent.

3. Currency and Payments: The local currency is the Tanzanian Shilling (TZS), but US dollars are widely accepted. Carry both for convenience.

4. Stay Hydrated: The climate can be very hot. Drink plenty of water and stick to bottled water for safety.

5. Respect Local Customs: Tanzania has diverse ethnic groups, so be mindful of local customs, especially in rural areas.

6. Health Precautions: Malaria is present in some areas. Consult a doctor about antimalarial medication and vaccinations before your trip.

7. Travel Insurance: Comprehensive travel insurance covering medical emergencies, cancellations, and lost luggage is always advisable.

Tanzania’s tourism sector is on an upward trajectory in 2025, creating mutual benefits for travelers and the airline and hospitality industries. With increased flight options, high-end resorts, and expanding tourism infrastructure, Tanzania sets itself as one of Africa’s top destinations for years to come. Whether seeking adventure, relaxation, or cultural exploration, Tanzania offers rich, rewarding experiences for every traveler.