YouTube Secures Global Rights to the Oscars: A Partnership for the Future
The Academy of Motion Picture Arts and Sciences has officially embarked on an exciting new venture by signing a multi-year deal with YouTube for exclusive global rights to the Oscars®, starting with the 101st Oscars ceremony in 2029 and extending through 2033. This landmark agreement marks a transformative shift for one of the most celebrated events in cinema, positioning YouTube as the new home for the Oscars and a platform for enhancing the reach of this iconic celebration of achievement in the film industry.
Expanding Accessibility to Millions
Starting in 2029, audiences around the world will be able to access the Oscars live and free of charge on YouTube. With over 2 billion viewers potentially tuning in, YouTube is poised to make the Oscars more accessible than ever. The deal includes not only live coverage of the event but also red carpet festivities, behind-the-scenes content, and even exclusive access to the Governors Ball. For U.S. audiences, YouTube TV subscribers will enjoy seamless access to all the glamorous action, transforming how film lovers engage with this prestigious night.
A Global Experience Multilingual and Inclusive
One of the most significant aspects of this partnership is YouTube’s commitment to accessibility. By integrating features such as closed captioning and offering audio tracks in multiple languages, the Academy aims to ensure that the power of storytelling resonates with a diverse, global audience. This dedication to inclusivity will allow people from different backgrounds to connect with the Greatest Night in Hollywood, creating a shared experience across cultures.
Beyond the Oscars: A Wealth of Academy Content
The partnership encompasses more than just the Oscar ceremony. Film enthusiasts will have worldwide access to an array of Academy events and programs through the Oscars YouTube channel. This includes the Governors Awards, Oscars Nominations Announcement, and the Oscars Nominees Luncheon, as well as the Student Academy Awards and Scientific and Technical Awards. Viewers will also be treated to interviews with Academy members and filmmakers, film education programs, and insightful podcasts. This all-encompassing content strategy is designed to keep audiences engaged year-round and to foster a deeper appreciation for cinema.
A Gateway to Film History
In addition to event access, the collaboration promises exciting technological advancements. The Google Arts & Culture initiative will work to digitize components of the Academy Collection, which is the largest film-related collection globally, boasting over 52 million items. This digital access will allow fans to immerse themselves in film history through select exhibitions and programs hosted by the Academy Museum. By creating a true hub for film enthusiasts, the partnership aims to celebrate the rich tapestry of cinema across the world.
Vision from Academy Leadership
Academy CEO Bill Kramer and Academy President Lynette Howell Taylor have expressed their enthusiasm for the partnership, emphasizing its potential to broaden the Academy’s outreach. “We are thrilled to enter into a multifaceted global partnership with YouTube… This collaboration will leverage YouTube’s vast reach and infuse the Oscars and other Academy programming with innovative opportunities for engagement while honoring our legacy.” Their vision reflects a commitment to celebrating and inspiring future generations of filmmakers, showcasing the enduring impact of cinema in society.
The Legacy of the Oscars
YouTube’s involvement brings a fresh perspective to the Oscars, with CEO Neal Mohan highlighting the importance of storytelling and artistry in cultural institutions. “The Oscars are one of our essential cultural institutions… Partnering with the Academy to bring this celebration of art and entertainment to viewers all over the world will inspire a new generation of creativity and film lovers.” Through this partnership, both entities aim to not only honor the past but also to cultivate a community of aspiring creators and passionate film fans.
Continuity with Past Partnerships
It’s important to note that while this new chapter with YouTube is set to begin in 2029, the Academy’s domestic partnership with Disney ABC will continue through the 100th Oscars in 2028. Similarly, their international partnership with Disney’s Buena Vista International remains intact, ensuring a smooth transition and continuity for viewers. This will allow for a celebration of the Oscars’ rich history, while also preparing for an exciting future.
This transformative agreement signifies a new era for the Oscars, one that promises to enhance the experience for viewers and engage a broader global audience. The partnership aims to inspire creativity and cultivate a thriving community around cinema, ensuring that the legacy of the Oscars continues to shine brightly for years to come.