In the age of social media, a simple click can open doors to incredible opportunities. Before the rush of virality, brand deals, and newfound confidence, there exists a moment of hesitation: the decision to press “upload.” From Sokoto to Nairobi to Pretoria, millions are not just sharing moments—they’re reshaping their lives through the art of storytelling. The 2025 TikTok Awards Sub-Saharan Africa, held in Johannesburg, was a celebration of this very transformation, honoring creators who have turned everyday experiences into powerful narratives that resonate across the continent.
Somewhere out there, someone is hovering over a draft, uncertain if their content is too personal, too silly, or simply not good enough. Yet, across Africa, countless individuals who once felt similar doubts have taken that leap, discovering the transformative power of posting. Content creation is no longer merely a pastime; it has evolved into a dynamic canvas where culture, talent, and imagination converge.
Platforms like TikTok have amplified diverse voices, allowing creators to break free from the constraints of traditional media. For many, creating content has become a pathway to confidence, helping to sharpen their voices and render them visible in ways that were previously unimaginable. The TikTok Awards recognized this evolution, positioning the continent’s creators not as mere participants on the sidelines of global storytelling, but as central figures who drive narratives.
“We honored the creators who turned 60-second clips into cultural movements,” remarked Boniswa Sidwaba, TikTok’s Head of Content Operations for Sub-Saharan Africa. “We celebrate them as they amplify their voices and share their stories with the world.” The choice of Johannesburg—a vibrant hub of entertainment—underscored the richness of Africa’s youth population and its wealth of creative talent. The awards night was a pulsating affair, featuring performances from notable artists like Ciza, Lord Kez, Thuli P, DJ Fif_Laa, and Thabsie, while hostess Bontle Modiselle-Moloi added her signature flair.
The event was also made possible through the generous support of brands such as NIVEA, inDrive, Coca-Cola, PEP, and Dis-chem. These partnerships illustrate the increasing recognition of digital content creators from Nigeria, South Africa, Kenya, Ghana, and Tanzania, all collaborating to amplify African storytelling through entertainment, education, and social impact. The TikTok community has consistently shown that even 15 to 60-second videos can shift cultural narratives, reflecting local authenticity intertwined with global relatability.
This year’s TikTok Awards will be rebroadcast on TikTok LIVE on December 11 at 20:00 SAST via @tiktok.africa, allowing even more viewers to engage with the celebration of creativity.
The 2025 winners + runners-up
The accolades this year are a testament to the diverse paths that creators can take. Here’s a closer look at those recognized for their impactful storytelling through various niches.
Creator of the Year (Sponsored by NIVEA)
Winner: Raja’atu Muhammed Ibrahim — @diaryofanortherncook (Nigeria)
Hailing from Sokoto, Raja’atu has transformed Northern Nigerian cuisine into cinematic storytelling, showcasing cultural soundscapes and stunning visuals that celebrate her heritage.
Storyteller of the Year (Sponsored by inDrive)
Winner: Brian Nwana — @briannwana (Nigeria)
Utilizing food as his entry point, Brian connects deeply with humanity, capturing the emotional essence of everyday Nigerians through engaging interviews and inventive storytelling techniques.
Video of the Year
Winner: Fanuel John Masamaki — @zerobrainer0 (Tanzania)
Known for his sharp comedic timing and clever storytelling, Masamaki has captivated audiences by reimagining football commentary through creative silence.
Rising Star of the Year
Winner: @tunero_animations (Kenya)
Fusing animation with a distinct Kenyan sense of humor, this creator’s characters, like Bob Kichwa Ngumu, strike a chord both locally and universally.
Runner-up: Esther Francis — @estherfrancisbackup (Nigeria)
Known for her relatable content that simplifies health information through humor and empathy.
Social Impact Creator of the Year (Sponsored by Dis-chem)
Winner: Dejoke Ogunbiyi — @noositiwantiwa_ (Nigeria)
From Ibadan, she uses her platform to tackle tough conversations and encourages community action through engaging and impactful content.
Runner-up: Sinethemba Masinga — @ufarm_julia (South Africa)
Her work champions agriculture as a hopeful future through realistic storytelling.
Food Creator of the Year (Sponsored by Coca-Cola)
Winner: David Mahlangu — @malumfoodie (South Africa)
A Pretoria favorite, he combines local flavors with engaging storytelling, making food an experience that resonates deeply.
Runner-up: Abena Amoakoaa Sintim-Aboagye — @chefabbys (Ghana)
Her representations of classic Ghanaian tastes have garnered national acclaim, recognized among TIME Magazine’s 1000 most influential creators.
Sports Creator of the Year
Winner: John Maingi Mbugua — @zozasportscast (Kenya)
He brings clarity and passion to sports journalism, engaging fans with heartfelt commentary.
Runner-up: Victor Ademola — @ademolavictortv (Nigeria)
A fervent voice for Super Eagles fans, known for passion and commitment to instant sports moments.
Entertainment Creator of the Year (Sponsored by PEP)
Winner: Belove Olocha — @beloveolocha (Nigeria)
Her unique flair for humor and film analysis has solidified her as a standout creator in the entertainment space.
Runner-up: Jabulani Macdonald — @jabu_macdonald (South Africa)
He’s known for his wit and engaging storytelling that keeps audiences captivated.
Education Creator of the Year
Winner: Izzi Boye — @izziboye (Nigeria)
His accessible explanations of tech and digital literacy present essential knowledge without intimidation.
Runner-up: @michelle_expert (South Africa)
Offering life-changing advice across finances, careers, and daily life, she has made significant strides in practical education.
Artist of the Year
Winner: Crown Uzama — @theycallmeshallipopipp (Nigeria)
With his viral hit “Plutomania,” Shallipopi captivates audiences, earning his place as a digital sensation with a devoted following.