Snoop Dogg Takes on a New Role as Team USA’s First Honorary Coach
MILANO, Metropolitan City of Milan — Snoop Dogg, the iconic rapper and cultural icon, has officially joined Team USA in a groundbreaking role as the first-ever “honorary coach.” This new volunteer title is designed to celebrate and support America’s athletes as they prepare for the 2026 Winter Games in Milan Cortina.
A Community Builder at Heart
Snoop Dogg has long been known for his passion for community engagement and mentorship. As the honorary coach, he aims to channel his unique charisma and humor to uplift and motivate Team USA athletes. The United States Olympic & Paralympic Committee (USOPC) emphasized his commitment to enhancing the support system for these competitors, both in their athletic endeavors and beyond.
An Inspired Journey
Snoop’s connection with Team USA solidified during the 2024 Summer Games, where he served as a special correspondent for NBC’s Olympic coverage. This experience ignited a desire within him to contribute even more significantly to the world of sports. His words resonate deeply: “I was instantly welcomed into the USOPC family. I felt the energy, the pride, and the love of sport that makes this team special.”
More Than Just a Title
The role of honorary coach goes beyond mere formalities. According to the USOPC, Snoop Dogg aims to emphasize the importance of mindset, mentorship, and the right support system in preparing for greatness. His influence helps draw attention to the resources that athletes need to navigate the pressures of competing at the highest levels and plan for their futures beyond sports.
A Foundation in Youth Sports
Snoop Dogg’s dedication to youth and sports programs adds a layer of credibility to his new role. He founded the Snoop Youth Football League, which has engaged over 15,000 young athletes, teaching them valuable life lessons like teamwork, discipline, and self-respect. This background further underlines his commitment to mentoring the next generation.
Spotlight on Team USA Fund
As part of his efforts, Snoop’s first initiative is to raise awareness for the Team USA Fund. This fund plays a critical role in supporting performance services, elite-level coaching, Olympic and Paralympic training centers, and facilitating athletes’ participation in international competitions. His work aims to rally support for these vital resources.
The True Stars of the Show
Snoop Dogg humbly recognizes that the real stars are the athletes themselves. “I’m just here to cheer, uplift and maybe drop a little wisdom from the sidelines,” he stated. His enthusiasm is palpable: “This team represents the best of what sport can be: talent, heart and hustle. If I can bring a little more love and motivation to that, that’s a win for me.”
Collaborations and Future Plans
In addition to his role with the USOPC, Snoop and Team USA are collaborating on a new collection set to launch in December, with a portion of the proceeds benefiting Team USA. This initiative reflects both his commitment to the athletes and his understanding of the importance of sustainable support for the team.
As Snoop Dogg embarks on this new journey, he brings with him an ethos of community, mentorship, and joy—qualities that will undoubtedly resonate with Team USA and its supporters as they march toward the Winter Games in 2026.